Connecting sustainability initiatives with efficiency measures: an opportunity for business schools

Central and Eastern European Journal of Management and Economics 3 (2):161-173 (2015)
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Abstract

One of the essential parts within the transition towards sustainable economies, is the way how higher education prepares its students for their future role in business. In order for them to contribute to corporate social responsibility within the enterprise context, they need specific skills and competences related to sustainable development. Derived from the societal role of business schools in preparing the future business leaders and entrepreneurs, the focus of this paper is the contribution of business schools to sustainability integration. The topic could be wider situated within the context of higher education for sustainable development, which aims at integrating competences for sustainable development into the curriculum, and integrating sustainability measures within campus operations, research and societal role. This reflective article looks at a business school context as a case for institutional efficiency measures. It describes how business schools could implement efficiency measures and apply instruments within their own context, looking at the campus as a ‘living laboratory’ for sustainability innovation. Three tools and instruments to foster sustainability integration on campus, its benefits and possible problems are described: Assessment Instrument for Sustainability in Higher Education; Ecological Footprint Analysis; and Principles for Responsible Management Education. It builds upon the data and results from several action research projects within two Belgian business schools. As a conclusion, the article reflects upon the essential characteristics of these initiatives, as a way to connect sustainability initiatives to efficiency measures. This may be an opportunity for business schools, not yet used to its full potential yet.

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