Abstract

The concept of ‘semiotic fitting’ is what we provide as a model for the description and analysis of the diversity dynamics and nativeness in semiotic systems. One of its sources is the concept of ‘ecological fitting’ which was introduced by Daniel Janzen as the mechanism for the explanation of diversity in tropical ecosystems and which has been shown to work widely over the communities of various types. As different from the neo-Darwinian concept of fitness that describes reproductive success, ‘fitting’ describes functional relations and aboutness. Diversity of a semiotic system is strongly dependent on the mutual fitting of agents of which the semiotic system consists. The focus on semiotic fitting means that, in the analysis of diversity, we pay particular attention to decision making, functional plasticity, recognition windows, the depth of interpretation of the agents, and the categories responsible for the structure of the semiotic system. The concept of semiotic fitting has an early analogue in Jakob von Uexküll’s concept of ‘Einpassung’. The close concepts of ‘semiotic fitness’, introduced by Jesper Hoffmeyer and by Stéphanie Walsh Matthews, ‘semiotic selection’, introduced by Timo Maran and Karel Kleisner, and ‘semiotic niche’, introduced by Hoffmeyer, provide different versions of the same model. If community is constructing itself on the basis of fitting, then nativeness of the community is a product of fitting, not vice versa. Nativeness is a feature that deepens in the course of community succession. The concept of ‘semiotic fitting’ demonstrates the possibility to analyse the role of both indigenous and alien species or other agents in a community on the basis of a single model.