Abstract

The work is based on a two-year analytic review of the literature followed by a one-year synthesis of the findings. The one-year synthesis of the findings. The result, in the words of a pre-publication reviewer, "is an attempt to redirect research in this whole area by examining the demonstrated utility of various approaches, urging that we discard some and adopt others as promising." _The Effects of Mass Communication on Political Behavior_ will be indispensable for all students of communication, political behavior, speech, journalism, political sociology, and social psychology