Abstract

With the rapid development of information technologies, especially the Internet, people are becoming increasingly dependent on information that surrounds them. And social networks, where a person spends most of their time, become the ideal instruments of influence on the people consciousness and information warfare. Due to psychological factors that influence the human behavior in the network and the use of models of influence, social networks become a platform for the dissemination of political ideas, ideologies and implementation of the ‘color revolutions’. However, social media play a positive role, especially in the establishment of civil society and the free flow of information. Positive or negative impact of networks primary depends on the purpose of use of social networking tools.