Abstract

Indexicality, the ability of language to evoke the context in which it usually occurs, is a concept commonly drawn upon in sociolinguistics and linguistic anthropology. This article applies the framework of orders of indexicality to political discourse about a controversial topic in Pittsburgh, United States, the construction of bike lanes. A concordance analysis of the term bike lanes in news media, blogs and online news comments helps to explain the variation in the indexical meanings of bike lanes between those who oppose and those who support bike lanes. We argue that the orders of indexicality approach helps explain how groups with different interests can reinforce or challenge the possible discursive associations of a loaded political term.