Abstract
Aristotle thinks that an account, alogos, of some sort is characteristic of craft,technē. Some scholars think that thelogoselement oftechnēis tagged onto experience as a theoretical element not directly engaged in successful production: I argue instead that thelogosgrounds the productive ability of craft, and also that is practically orientated in a way that distinguishes it from thelogosof theoretical science. Understanding thelogosof craft thus helps us explain how the craftsman differs both from the merely experienced practitioner and from the theoretical scientist.