Abstract

The object of the study is the industrial areas of Russian cities, the subject of the study is the communicative aspect of their functioning. The communicative approach to the city (and urban loci in particular) is based on semiotic, hermeneutic, phenomenological traditions. In this case, the city appears in its "middle" being as a multi-layered semantic phenomenon that is born as a result of reading and understanding it by a person. The communicativeness of the urban locus in the work is proposed to be assessed through cognitive, value-semantic and behavioral components. Using the example of the industrial district of Samara – Bezymyanka, the complexity and ambiguity of communication processes unfolding between the industrial district and the citizens is shown. Bezymyanka is considered in the work as a typical phenomenon characteristic of a number of Russian cities. Similar districts appeared in the 1930s as a result of industrialization processes, in attempts to implement the urban planning concept of the socialist city. Being, in fact, "points" of growth, they were initially rejected by the urban community, being evaluated in the context of a "non-city". The post-industrial reality has made significant changes in their existence, raising the question of the state and content of modern communicative experience. Based on the results of a survey of city residents conducted by the author (the number of respondents is 250 people, the sample is targeted), the work showed the selective nature of the "reading" of this area, which steadily reproduces its negative imagery. The revealed differentiation of communication practices depending on the place of residence does not remove, but on the contrary, dictates the need for the district to develop a new symbolic language that allows it to actualize its potential positive meanings and images that can form the necessary identification mechanisms.