Symbol Analysis of Financial Enterprises’ Advertisements: A Case Study of Citibank

Cultura 14 (1):81-87 (2017)
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Abstract

The particularity of financial information dissemination determines that the key to financial advertisements is the transmission of financial ideas and culture. This paper carries out a case study of Citibank’s display of corporate culture based on visual symbols system. The study shows that it can have good effects on spreading corporate ideas to combine the localized thinking pattern which takes a full account of the characteristics of market culture, and the operating mode of modern advertising communication.

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15841057

DOI

10.3726/cul.2017.01.08

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