Abstract
When we pick up a big book like this with big names including Heidegger, Arendt, Benjamin, and Warburg, we want to learn something significant we don't already know by way of reading and reputation. And if we are in rhetoric per se, we are especially eager to see how these people are attached substantially to a field that none of them claimed. Following from these initial expectations, we are then owed a plausible methodology that tends neither toward the wish fulfillment of big rhetoric, nor toward one of the more conventional methods—for example biographic, or dictated by the more familiar scripts of philosophy, politics, and art history—that would render these surprises unlikely because the field would have been...