Abstract

: Whilst the recent electoral performance of Parti Islam seMalaysia and Pertubuhan Kebangsaan Melayu Bersatu in Terengganuhas generated much interest, there are lack of studies over the involvementand motivations of the most committed party players; the grassrootsparty activists. PAS and UMNO are strongly supported by committed andextraordinary party members at the grassroots level who devote their time,money, effort, and energy to ensure the party they support wins elections andremains relevant. Unlike other professions, they are working for the party on afull-time basis yet receive no specific income from the party. Their uniquenesshas directed this study to examine the factors which influence them to becomepolitical party activists. This study interviewed thirty-two party activists whowere selected using the purposive sampling technique, and the data was thenthematically analyzed through the content analysis method. Combining theCivic Voluntarism Model and the General Incentives Model into a frameworkto understand factors that motivate informants’ political party activism. Thisstudy discovered five major factors which include the ideology of the party,religious beliefs, defending ethnic supremacy, parental influence, significantpolitical events and educational institutions. This study also academicallydefies the common perception that party activists enjoy material rewards byvirtue of their party activism.