Abstract

Each of the three phrases-the revival of rhetoric, the new rhetoric, and the rhetorical turn-points to a rediscovery of rhetoric in contemporary thought. However, the scholarly work, motivation and commitments associated with each phrase invokes and puts into playa different notion of rhetoric. In this paper, I explore those differences with a view to showing how the "rhetorical turn," unlike the "revival of rhetoric" and the "new rhetoric," repositions rhetoric as a "metadiscipline." Thus, it signifies a radical shift in the self-understanding of rhetoric.