Abstract

In 2009 Alexandra Rutherford presented readers with a much-needed post-revisionist interpretation of the the behaviorist movement by elucidating the ways in which social context affected popular acceptance of, and resistance to, the central tenants of B.F. Skinner’s psychological theories. By outlining the ways in which American culture both facilitated and hindered behaviorism success, Rutherford's "Beyond the Box: B.F. Skinnner's technology of behavior from laboratory to life, 1950s-1970s" provides an alternative to strictly intellectual histories of behaviorism by examining how technological approaches to behaviour were employed within a multitude of public forums, and emphasizing the importance of changing American attitudes towards technology, consumer culture and ethics.