Got a Spark with Brook? Engaging Consumers in a Sexual Health Campaign through the Use of Creative (Metaphorical) Double Entendres

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Metaphor and Symbol 36 (4):207-228 (2021)
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Abstract

This paper describes a study conducted in collaboration with a marketing agency and a nonprofit organization providing regional sexual health services, which included advice on, and testing f...

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10.1080/10926488.2021.1913740

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