The behavioral economics of addiction: A comprehensive alternative

Behavioral and Brain Sciences 19 (4):578-579 (1996)
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Abstract

Heyman's target article makes a strong case for a behavioral approach to addiction, yet some important assumptions require justification, and promising behavioral alternatives to the author's melioration approach should be considered. In particular, the behavioral economic approach to addiction appears well developed and comprehensive. How does the melioration approach complement or improve on a behavioral economic account?

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Conditioned Reflexes.I. P. Pavlov - 1927 - Les Etudes Philosophiques 17 (4):560-560.
Picoeconomics.George Ainslie - 1992 - Behavior and Philosophy 20:89-94.

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