Cryptophasia and the Question of Database
Triple Ampersand (
2019)
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Abstract
Postmodernity’s cultural database logic and the consequent filmic characteristics of the digital age were fostered by Lev Manovich’s 1999 essay “The Database as Symbolic Form,” whereby Manovich furthered Roland Barthes’ adoption of Saussurrean sign-systems to describe cultural phenomena. In particular, Manovich applied Saussure’s description to postmodernity, delineating a juncture from modernism’s narrative-thralldom in the computer age, as “[i]nteractive interfaces foreground the paradigmatic dimension and often make explicit paradigmatic sets. Yet, they are still organized along the syntagmatic dimension” (232). The interface design process in new media primarily revolves around choices as in the file/folder metaphor; however, these actions ultimately collapse from the infinite choices into the finite syntagma of narrative structure. Such is the database narrative.