Abstract

Presently we are experiencing a world where distributed information reshapes human modes of expression and being. The avalanche of images presented to us daily shifts our attention between numerous contexts and systems of meaning. Faced with the intensity of this broadcast, one tends to turn to abbreviations and flattening of the message. Jacques Rancier talks about aesthetics as a form of disconnected experience, which operates as a disinterested gaze. The disconnection serves as a coping mechanism allowing one to function within the informational deluge. On the other hand, this flattening of an image does not represent the whole truth. Behind every image one senses a depth of meanings, which gives rise to a particular manifestation. In this article, I propose that image hides a being, which through that image individuates itself. While the acquisition of specific qualities constitutes this process of individuation, the being is the motion and agency enabling the process. Culture can be seen as technology and prosthesis, which facilitates memory of our mortality and forces us to individuate. Following this logic, image as part of culture is a technology of being.