Abstract

Recommender system depends on the thoughts of numerous users to predict the favourites of potential consumers. RS is vulnerable to malicious information. Unsuitable products can be offered to the user by injecting a few unscrupulous “shilling” profiles like push and nuke attacks into the RS. Injection of these attacks results in the wrong recommendation for a product. The aim of this research is to develop a framework that can be widely utilized to make excellent recommendations for sales growth. This study uses the methodology that presents an enhanced clustering algorithm named as modified density peak clustering algorithm on the consumer review dataset to ensure a well-formed cluster. An improved recurrent neural network algorithm is proposed to detect these attacks in hybrid RS, which uses the content-based RS and collaborative filtering RS. The results are compared with other state of the art algorithms. The proposed method is more suitable for E-commerce applications where the number of customers and products grows rapidly.