Abstract

The author discusses Claudia Card's life work in that it concerns character development under heteronormative patriarchy as pertaining to the American Girl Just Like You doll. American Girl advertises this doll as a doll that can help little girls feel strong, powerful, unique, and ready to take on the world. The word "feminist" is not used in any of the company's marketing, but the company is clearly trying to market the idea that the Just Like You line is empowering for girls. The author argues that the Just Like You doll discourages learning the skills that are required for world traveling, and that it also implies that such skills are not important. In order to successfully engage in cross‐cultural world traveling, one must leave arrogant perception behind and begin to understand how the other sees himself or herself as a subject in that world.