Sustainability and Environmental Standards: Seeking Competitive Distinction at Damaì Lovina Villas Case & Teaching Note

Proceedings of the International Association for Business and Society 18:497-498 (2007)
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Abstract

This case and teaching note focuses on the efforts of a small, boutique hotel located in North Bali, Indonesia to generate competitive advantage in the marketplace through the adoption of sustainability practices and environmental standards. It raises questions around the nature of innovation and competition, particularly in the context of an emerging economy.

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