Abstract

The theory of opposition has always been viewed as the founding principle of structuralism within contemporary linguistics and semiotics. As an analytical technique, it has remained a staple within these disciplines, where it continues to be used as a means for identifying meaningful cues in the physical form ofsigns. However, as a theory of conceptual structure it was largely abandoned under the weight of post-structuralism starting in the 1960s — the exception tothis counter trend being the work of the Tartu School of semiotics. This essay revisits opposition theory not only as a viable theory for understanding conceptual structure, but also as a powerful technique for establishing the interconnectedness of language, culture, and cognition.