Abstract

The concept of `the granny' is not uncommon in British media texts, in a range of stereotyped representations of older women and in (sometimes playful, sometimes serious) invocations of the grandmother role. `Granny parties' are one genre of recreational social event where young people dress up as grannies. In this paper I bring together data from the media and from an ethnographic study of granny parties in order to assess the age-political and ideological significance of `granny' in these very different contexts. In both cases, representations and performances prove to be fashioned dialectically, in relation to normative assumptions about grannies as conservative, passive and out-dated characters. Despite the ludic frames of many representations, it isargued that the granny concept recycles restrictive ideological values for gendered ageing