Abstract

This article focuses on a subset of refugees who engage in entrepreneurship shortly after relocating to a new host community; it explores identity-related antecedents and integration consequences of different entrepreneurship strategies in the new location. It draws from acculturation psychology and founder identity theory to argue that, post-arrival, new refugees consider (a) how to prioritize the identity associated with their former life and (b) the degree of connection they desire in the host community. For some, these preferences drive heterogeneous entrepreneurial behaviors associated with different acculturation outcomes—including marginalization, separation, integration, and assimilation. Specifically, we describe two refugee entrepreneur identity management strategies: reinvention (distance from home country identity) and reinforcement (close connection to home country identity) and propose their different acculturation outcomes. The theory-based arguments emphasize how attending to identity preferences of refugees can improve stakeholder responses. The article also illustrates why refugee integration can remain elusive, as not all refugees with successful ventures integrate.