Ethical Decision Making in Marketing

SAGE Publications (1995)
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Abstract

Chonko simplifies the presentation of ethical decision making by substituting a "people are different" approach to the in-depth theoretical treatment of ethical decision rules. Discussions of various marketing decision areas are included, as are numerous scenarios to help students develop the decision-making skills that will guide them in their careers.

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0803955464   0803955456
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A conflict case approach to business ethics.Johannes Brinkmann & Knut J. Ims - 2004 - Journal of Business Ethics 53 (1-2):123-136.

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