Abstract
Theorists often associate certain “poetic” qualities with metaphor — most especially, open-endedness, evocativeness, imagery and affective power. However, the qualities themselves are neither necessary nor sufficient for metaphor. I argue that many of the distinctively “poetic” qualities of metaphor are in fact qualities of aspectual thought, which can also be exemplified by parables, “telling details,” and “just so” stories. Thinking about these other uses of language to produce aspectual thought forces us to pinpoint what is distinctive about metaphor, and also thereby reveals the weaknesses of three established views of metaphor.