Abstract

The article substantiates the possibility of interpreting expertise as a research communicative practice, in contrast to the expert “comparison with the sample”. Inside the so-called examinations, a counter-examination is institutionally integrated. The communication of expert and counter-expert position, which is a phenomenological personality choice, can take a form of personal institutionalized communication, and can be mediated by mediators and media texts. The results of examination and counter-interaction are determined by many factors, among which the coincidence (mismatch) of the images of the future. Communication between a layman and an expert about science-dimensional situations can be considered in prism of various optics – linguistic, sociological, socio-political, psychological optics, fixing a number of several paradoxes (equality, limited choice, excess / deficit).