Abstract

Egoicism, a mindset that places primary focus upon oneself, appears to be rampant in contemporary Western cultures as commercial advertisements, popular books, song lyrics, and mobile software applications consistently promote self-interest. Although a focus on oneself has adaptive value for physical preservation, decision making, and planning, researchers have begun to address the psychological, interpersonal, and broader societal costs of excessive egoicism. In an increasingly crowded and interdependent world, there is a pressing need for investigation of alternatives to a