Abstract

Starting from the observation that in morally questionable situations managers tend to act in accordance with a so-called political utilitarianism, this paper seeks to answer the question: why is it important for managers to behave morally? It argues that managers should adopt the deontological notion of self-respect and respect for others as a basic presumption, bearing in mind management’s central role of dealing with people. It is suggested that this is especially so in transition economies. By adopting a deontological perspective, organisations could benefit significantly, although this should not be the primary motivation for acting on this basis.