Abstract

Evolutionary psychology comprises a wide area of theories and researches. One area focuses on the universal and comprehensive mechanisms of selection which can be utilized to interpret cultural phenomena. Memetic selection, epidemiology of representations, naturalistic approach to culture, and evolutionary epistemology use various principles and methods to explain the origin and spread of the cultural traits. Csaba Pléh, one of the representatives of Darwinian approach to social sciences, has made an effort to integrate these theoretical frameworks. He emphasizes the continuity among biological evolution, hominid development, and cultural differentiation and change. Indeed, understanding mental, behavioral, and material commonalities shared across individuals or groups of individuals requires a multi-level explanation at different types and levels of evolutionary processes that are based on the same organizational principles but also imply quite distinctive procedures for acquiring, interpreting and using information derived from the social world.