Abstract

'Small businesses do not have the depth to sustain mistakes and losses in the way that large businesses can. It is the view of the management of MacLine that an ethical approach to business is one of the key factors in ensuring the long term survival of the business.’Dr Yehuda Baruch is Visiting Research Fellow at the Centre for Organisational Research, London Business School, Sussex Place, Regent's Park, London NW1 4SA; and Mr Mark Lewis is Managing Director of MacLine. Teachers interested in having a package of teaching notes and transparencies relevant to this case may contact Dr Baruch at the above address.