The Evolution of Kotex Advertising and the Introduction of the 'Negro Market'

Constellations (University of Alberta Student Journal) 2 (2):52-65 (2011)
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Abstract

Adriana Ayers studies the evolution of kotex advertising, focusing specifically on the way in which African American women were figured into changing advertisers’ conceptions of womanhood. The article analyzes images featured in various women’s magazines to examine how ideas surrounding menstruation were packaged and sold to women

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10.29173/cons10494

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