Abstract

This paper provides a novel philosophical approach to the role of information on the internet. The link information-internet is analyzed from the perspective of the sciences of the artificial, to highlight aspects of this field that Herbert Simon did not consider. The analysis follows three steps: the study of the development of Artificial Intelligence as the support of internet for communication processes. This analysis is made to clarify the new communicative designs. The role creativity in the new communication designs is studied. In this regard, there is an interplay between the scientific creativity of human beings making designs and technological innovation of information and communication technologies. The consideration of the transverse and longitudinal novelty that exist in the types of digital communication. They are based on AI built up as a science of the artificial. These types of novelty depend on the interaction between scientific creativity and technological innovation. A central aim of this paper on communication sciences from the perspective of sciences of design is to overcome Simon´s theoretical schemes. His view is mainly focused on structural complexity. But communicative designs of the internet phenomena require the dynamic complexity. In addition, communication on the internet is based on an internal-external duality, which goes beyond Simon’s approach on the artificial. Thus, the analysis takes into account the new types of communication and their different levels.