Business Talk on Corporate – Employee Interaction as an Evolutionary Process: The Case of Romania

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Proceedings of the International Association for Business and Society 19:184-195 (2008)
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Abstract

This paper focuses on corporate social responsibilities to employees, one key stakeholder for each firm. In particular, the views and attitudes of managers and entrepreneurs with respect to various social aspects related to their employees are investigated. The context of this research, Romania, a postcommunist country in Eastern Europe, allows us to look for dissimilarities between the talk of local firms and MNCs or foreign-based companies. The analysis is based on qualitative research and adopts an interpretative approach.The articles of the weekly Romanian Capital magazine are investigated from an eight-year longitudinal perspective

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