Recontextualizing Swedish nationalism for commercial purposes: a multimodal analysis of a milk marketing event

Critical Discourse Studies 16 (5):583-603 (2019)
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Abstract

ABSTRACTIn this paper, I carry out an analysis of an event in Sweden called ‘the spring turnout’. It is a traditional event where cows are allowed out into the fields after the winter. I show how i...

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10.1080/17405904.2019.1637761

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What is Nature? Culture, Politics and the Non-human.Kate Soper - 1998 - Environmental Values 7 (3):360-361.
Discourses of nature in advertising.Anders Hansen - 2002 - Communications 27 (4):499-511.

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