Abstract

Purpose - The aim of this paper is to search for values and ethics embedded in the philosophy of the Gita, and to explore if these can be applied to management, to solve a contemporary problem, identified and defined as -- The Problem: Which philosophy, if any, is complete and adequate in itself to be applied in the areas of values and ethics to management, such that it can transform the individual and reform the society, leading to economic prosperity? Approach - The approach is a conceptual one, where philosophy as historically, contemporarily and popularly applied to management in the form of applied values and ethics, is examined, arguing a case for the Gita, as a solution. Findings - The Gita is found to be a poorna philosophy which is complete and adequate in itself, passes the tests of Perenniality, Completeness, Adequacy and Practicality, and can be applied to management, using the values and ethics embedded in it, to solve the Problem, proposing the solution as -- The Solution: Conform Transform Reform