This article aims to contribute to ongoing debate on the place of metaphor at the semantics/pragmatics interface. Contextualists have argued that metaphorical utterances (i.e., prosaic/conventional metaphors) behave like literally loose uses of speech in that they are interpreted automatically and unreflectively. If metaphors are interpreted along the same lines as literally loose speech, metaphorical content is part of what a speaker says, and is classified as semantic. Some other authors have observed that metaphorical utterances (i.e., poetic, novel metaphors) seem to (...) behave more like paradigmatic conversational implicatures, and so are conversationally meant. On this picture, metaphors are patently pragmatic. I attempt to square these seemingly disparate observations by developing an idea in Korta and Perry’s _Critical Pragmatics_ (2011). Namely, that _every_ utterance is _systematically_ associated with a family of contents. The truth-conditions of these contents are classified by different contents; some of these contents are reflexive and have the utterance itself as a constituent. They range from the purely reflexive to referential content thereby constituting a family of gradually less reflexive and more contextually independent contents. Differences between prosaic and poetic metaphors roughly correspond to the level of content triggering an inference to metaphorical meaning. (shrink)