Our intention in this brief article is to explore the idea of what it means to be a 'good' manager. We discuss some of the dilemmas faced by managers seeking to define their role performance in terms additional to those of organizational effectiveness and efficiency. To do this, we describe critical aspects of the contemporary context. We propose that the changes we are experiencing give organiza tions a central role in how people define their personal and social well-being. Our contention (...) is that in this central role organizations will be faced with situations requiring solutions of fundamental value conflicts. This means that the nature of the question as to what it means to be a 'good' manager will become both increasingly important and increasingly complex. Further, the exploration of the issue can no longer be limited to operational efficiency, but must include the manager's capacity to conceptualise both his own role and that of the organization within the broader socio-environmental context. We contribute to the dialogue by proposing that being 'good' will involve on the part of the manager an awareness of the values involved in a decision and an alignment of action with what Erich Fromm has called 'life-giving' values. This approach in no way diminishes the requirement that a manager be competent in the fullest sense of the word; it requires, however, a deeper understanding of competence and of the commitment a manager will need to act justly, fairly and with care. (shrink)