[0] In a recent issue of _EJAP_, Sean Kelly [1998] defended the position that perceptual content is non-conceptual. More specifically, he claimed that John McDowell's view that concepts involved in perception can be understood as expressible through the use of demonstratives is ultimately untenable. In what follows, I want to look more closely at Kelly's position, as well as suggest possible responses one could make on McDowell's behalf.