In this article, the object of research interest is the phenomenon of social control and the role of digital media in the process of digital surveillance. In the first part, the authors characterise the specifics of the panoptical and postpanoptical models of social control. The second part of the article explores the specifics of modern types of surveillance provided by digital media. It is shown that digital media extremely effectively modify communication systems, determine the main vectors of socio-cultural and personal (...) development, and are also one of the key elements of the digital control system. (shrink)