The place of emotions in aesthetic response has long been a topic in contemporary philosophical theorizing. One aspect of the debate in particular seems to have become a recalcitrant problem: when experiencing fiction, we experience emotional reactions towards what we know not to exist. Is this rational? In fact, is it even possible? This article deals with the so‐called “paradox of fiction” from the viewpoint of ancient poetics. In the first section, I survey some of the main arguments proposed to (...) (dis)solve the paradox in analytic philosophy. In the second and the third sections, I address what I consider two problematic assumptions of existing analytic approaches: their prescriptive, “essentialist” attitude and their exclusive focus on matters of content. By offering a brief sketch of the ancient principles of “likelihood” and “vividness”, I argue that they provide a direct and cognitively realistic answer to the paradox insofar as they account for the neutralization of doxastic features in imaginative acts and ground affective responses to fiction in the phenomenon of “aesthetic immersion”, explained in experiential, rather than representational, terms. (shrink)

Abstract:Psychological forces in play across individual, group, and organizational levels of analysis increase the likelihood that people in business organizations will engage in misconduct. Therefore, it is argued, we must turn our attention from dominant normative and empirical trends in business ethics, which revolve around boundaries and constraints, and instead concentrate on methods for promoting ethical behavior in practice, exploiting psychological forces conducive to ethical conduct. This calls for a better understanding of how organizations and their inhabitants function, and, in (...) turn, it points to pragmatic solutions. Ethical conduct can be promoted by (1) normatively justifying vivid aims worthy of pursuit alongside economic objectives, and (2) empirically identifying the conditions and practices that advance those aims in firms. This approach challenges us to bring empirical and normative inquiry together—in ways unsettling to both. It pushes us to move beyond an empirical preoccupation with decision making and judgment, and it requires us to cope with political liberalism’s legitimate qualms about discussions of the good. (shrink)

Abstract:Psychological forces in play across individual, group, and organizational levels of analysis increase the likelihood that people in business organizations will engage in misconduct. Therefore, it is argued, we must turn our attention from dominant normative and empirical trends in business ethics, which revolve around boundaries and constraints, and instead concentrate on methods for promoting ethical behavior in practice, exploiting psychological forces conducive to ethical conduct. This calls for a better understanding of how organizations and their inhabitants function, and, in (...) turn, it points to pragmatic solutions. Ethical conduct can be promoted by (1) normatively justifying vivid aims worthy of pursuit alongside economic objectives, and (2) empirically identifying the conditions and practices that advance those aims in firms. This approach challenges us to bring empirical and normative inquiry together—in ways unsettling to both. It pushes us to move beyond an empirical preoccupation with decision making and judgment, and it requires us to cope with political liberalism’s legitimate qualms about discussions of the good. (shrink)

Emotional arousal and negative affect enhance recall of central aspects of an event. However, the role of discrete emotions in selective memory processing is understudied. Undergraduates were asked to recall and rate autobiographical memories of eight emotional events. Details of each memory were rated as central or peripheral to the event. Significance of the event, vividness, reliving and other aspects of remembering were also rated for each memory. Positive affect enhanced recall of peripheral details. Furthermore, the impairment of peripheral (...) recall was greatest in memories of anger, not of fear. Reliving the experience at retrieval was negatively correlated with recall of peripheral details for some emotions (e.g., anger) but not others (e.g., fear), irrespective of similarities in affect and intensity. Within individuals, recall of peripheral details was correlated with less belief in the memory's accuracy and more likelihood to recall the memory from one's own eyes (i.e., a field perspective). (shrink)

This review identifies some of the many layers that surround and potentially obscure the emotionally charged topic of recovered accounts of childhood abuse. Consideration of the, admittedly often indirect, evidence provides suggestive support for many of the components of both recovered and fabricated memories of abuse. With respect to recovered memories the available evidence suggests that: although the prior accessibility of a memory may be difficult to determine, recovered memory reports can sometimes be corroborated with respect to their correspondence to (...) actual abuse; although individuals often retain memory for trauma, there is evidence for fluctuations in the accessibility of traumatic experiences, particularly for situations that are extremely difficult to talk about; there are compelling mechanisms available to account for both the decreases and the subsequent increases in accessibility of traumatic memories that could lead to recovered memory reports. With respect to fabricated memories the available evidence suggests that: people are highly capable of fabricating vivid recollections that can be confused with reality; once fabricated, there seems to be no limit to the preposterous false memories that some individuals are capable of accepting particularly when in the presence of a persuasive individual in a position of authority. Although future research is needed to provide more direct evidence for the above claims, at present readers are urged to consider the strong likelihood that both recovered and fabricated memories correspond to real phenomena. (shrink)

Weaver birds create intricate nests; sculptors and other artists and artisans also create intricate, ingenious constructions out of similar materials. The products may look similar, and outwardly the creative processes that create those processes may look similar, but there are surely large and important differences between them. What are they, and how important are they? The weaverbird nestmaking is ‘instinctual,’ and ‘controlled by the genes’ some would say, but we know that this is a crude approximation of a more interesting (...) truth, involving an intricate interplay between genetic variation, long-term developmental and environmental interaction and short-term environmental variation–in opportunities and materials accessible at the time of nest building. And on the side of the human creator, a similarly complex story must be told. Genes play some role surely (think of the likelihood of heritable differences in musical aptitude, for instance), but so do both long-term and short-term environmental interactions. The myth of the artist “blessed†by a spark of ‘divine genius’ is even cruder and more distorted than the myth of the birdnest as a simple product of a gene–as if it were a protein.                Our thinking about human creativity is pulled out of shape somewhat by a famous contrast introduced to the world by Darwin. One of his earliest–and most outraged–critics summed it up vividly:   In the theory with which we have to deal, Absolute Ignorance is the artificer; so that we may enunciate as the fundamental principle of the whole system, that, IN ORDER TO MAKE A PERFECT AND BEAUTIFUL MACHINE, IT IS NOT REQUISITE TO KNOW HOW TO MAKE IT. This proposition will be found, on careful examination, to express, in condensed form, the essential purport of the Theory, and to express in a few words all Mr. Darwin's meaning; who, by a strange inversion of reasoning, seems to think Absolute Ignorance fully qualified to take the place of Absolute Wisdom in all the achievements of creative skill.. (shrink)

How are we to understand the phenomenology of imagining? Attempts to answer this question often invoke descriptors concerning the “vivacity” or “vividness” of our imaginative states. Not only are particular imaginings often phenomenologically compared and contrasted with other imaginings on grounds of how vivid they are, but such imaginings are also often compared and contrasted with perceptions and memories on similar grounds. Yet however natural it may be to use “vividness” and cognate terms in discussions of imagination, it (...) does not take much reflection to see that these terms are ill understood. In this paper, I review both some relevant empirical literature as well as the philosophical literature attempt to get a handle on what it could mean, in an imaginative context, to talk of vividness. As I suggest, this notion ultimately proves to be so problematic as to be philosophically untenable. (shrink)

(1976). PROBABILITY, LIKELIHOOD AND SUPPORT: A METAMATHEMATICAL APPROACH TO A SYSTEM OF AXIOMS FOR UPPER AND LOWER DEGREES OF BELIEF. Philosophical Papers: Vol. 5, No. 2, pp. 153-161.

The notion of subjective vividness plays a fundamental role in comparing different conscious experiences, yet it is poorly understood and lacks proper definition. Philosophical reflection on this topic is especially scarce. This article proposes a novel account of vividness arguing that its standard operationalisation in psychology conflates two major modality‐general dimensions along which experiences vary—subjective intensity and subjective specificity—which themselves are determined by further modality‐specific factors. The article identifies the neural underpinnings of these factors in the visual domain, (...) demonstrates the unificatory power of the account, and argues that vividness is part of the content of perception. (shrink)

Dr Edwards' stimulating and provocative book advances the thesis that the appropriate axiomatic basis for inductive inference is not that of probability, with its addition axiom, but rather likelihood - the concept introduced by Fisher as a measure of relative support amongst different hypotheses. Starting from the simplest considerations and assuming no more than a modest acquaintance with probability theory, the author sets out to reconstruct nothing less than a consistent theory of statistical inference in science.

Imaginings are often characterized in terms of vividness. However, there is little agreement in the philosophical literature as to what it amounts to and how to even investigate it. In this paper, we propose a natural kind methodology to study vividness and suggest treating it as a homeostatic property cluster with an underlying nature that explains the correlation of properties in that cluster. This approach relies on the empirical research on the vividness of mental imagery and contrasts (...) with those accounts that treat vividness as an explanatory primitive and with those that attempt to provide a definition. We apply the natural kind methodology to make several substantive claims about the vividness of mental imagery. First, we will argue that it forms a homeostatic property cluster, in that it is reliably correlated with, but not defined by, some properties, such as the level of detail, clarity, perception-likeness and intensity. In arguing for this claim, we also show how the cluster can be modified in the light of empirical research by complementing it with a correlation between vividness and familiarity. Second, we will argue that these correlations can be explained by an underlying property at the architectural level; i.e., the availability of stored sensory information for the elaboration of a mental image. (shrink)

Likelihoodism is the view that the degree of evidential support should be analysed and measured in terms of likelihoods alone. The paper considers and responds to a popular criticism that a likelihoodist framework is too restrictive to guide belief. First, I show that the most detailed and rigorous version of this criticism, as put forward by Gandenberger (2016), is unsuccessful. Second, I provide a positive argument that a broadly likelihoodist framework can accommodate guidance for comparative belief, even when objectively well-grounded (...) prior probabilities are not available. As I show, the shift from non-relational to comparative probabilities opens up a new space for addressing the belief guidance problem for likelihoodism. (shrink)

This paper introduces the likelihood method for decision under uncertainty. The method allows the quantitative determination of subjective beliefs or decision weights without invoking additional separability conditions, and generalizes the Savage–de Finetti betting method. It is applied to a number of popular models for decision under uncertainty. In each case, preference foundations result from the requirement that no inconsistencies are to be revealed by the version of the likelihood method appropriate for the model considered. A unified treatment of subjective decision (...) weights results for most of the decision models popular today. Savage’s derivation of subjective expected utility can now be generalized and simplified. In addition to the intuitive and empirical contributions of the likelihood method, we provide a number of technical contributions: We generalize Savage’s nonatomiticy condition (“P6”) and his assumption of (sigma) algebras of events, while fully maintaining his flexibility regarding the outcome set. Derivations of Choquet expected utility and probabilistic sophistication are generalized and simplified similarly. The likelihood method also reveals a common intuition underlying many other conditions for uncertainty, such as definitions of ambiguity aversion and pessimism. (shrink)

Likelihoodists and Bayesians seem to have a fundamental disagreement about the proper probabilistic explication of relational (or contrastive) conceptions of evidential support (or confirmation). In this paper, I will survey some recent arguments and results in this area, with an eye toward pinpointing the nexus of the dispute. This will lead, first, to an important shift in the way the debate has been couched, and, second, to an alternative explication of relational support, which is in some sense a "middle way" (...) between Likelihoodism and Bayesianism. In the process, I will propose some new work for an old probability puzzle: the "Monty Hall" problem. (shrink)

: Sinhababu’s Humean Nature contains many interesting and important ideas, but in this short commentary I focus on the idea of vivid representations. Sinhababu inherits his idea of vivid representations from Hume’s discussions, in particular his discussion of calm and violent passions. I am sympathetic to the idea of developing Hume’s insight that has been largely neglected by philosophers. I believe that Sinhababu and Hume are on the right track. What I do in this short commentary is to raise some (...) questions about the details. The aim of asking these questions is not to challenge Sinhababu’s proposal, but rather to point at some interesting issues arising out of his proposal. The questions are about the nature of vividness, the effects of vivid representations, and Sinhababu’s account of alief cases. Keywords: Vivid Representation; Desire; Procrastination; Akrasia; Alief Le rappresentazioni vivide e i loro effetti Riassunto: Humean Nature di Neil Sinhababu contiene molte idee interessanti e importanti; tuttavia in questo breve commento intendo concentrarmi sulle rappresentazioni vivide. Sinhababu eredita l’idea di rappresentazione vivida dalle analisi di Hume, in particolare dall’analisi delle passioni calme e violente. Condivido l’intento di sviluppare questa intuizione di Hume, ampiamente trascurata dai filosofi. Credo che Sinhababu e Hume siano sulla strada giusta. Quanto intendo fare in questo breve commento è sollevare alcune questioni di dettaglio, il cui fine non è quello di mettere in discussione la proposta di Sinhababu, quanto piuttosto di indicare alcuni punti interessanti che emergono dalla sua proposta. Le mie questioni investono la natura della vividezza, gli effetti delle rappresentazioni vivide e la descrizione di Sinhababu dei casi di alief. Parole chiave: Rappresentazione vivida; Desiderio; Temporeggiare; Akrasia; Cattiva volontà. (shrink)

The vividness of mental imagery is epistemically relevant. Intuitively, vivid and intense memories are epistemically better than weak and hazy memories, and using a clear and precise mental image in the service of spatial reasoning is epistemically better than using a blurry and imprecise mental image. But how is vividness epistemically relevant? I argue that vividness is higher-order evidence about one’s epistemic state, rather than first-order evidence about the world. More specifically, the vividness of a mental (...) image is higher-order evidence about the amount of first-order information one has about its subject matter. When vividness is sufficiently low, it can give one reason to doubt the epistemic basis of the mental image and thereby act as a defeater. This account has important implications for theorizing about the epistemic roles of memory, imagination, mental imagery, and phenomenal consciousness. (shrink)

An increasing number of studies indicate that virtues affect brain structure. These studies might shed new light on some neuroethical perspectives suggesting that our brain network activity determines the acquisition and permanence of virtues. According to these perspectives, virtuous behavior could be interpreted as the product of a brain mechanism supervised by genes and environment and not as the result of free choice. In this respect, the neural correlates of virtues would confirm the deterministic theory. In contrast, I maintain that (...) these findings do not undermine the role of willpower and freedom while reinforcing an interactionist view of free will. If virtues affect our neural system, then the predictability of the virtuous behavior follows. The likelihood of our future actions is primarily virtue-dependent; therefore, the acquired naturality of virtuous behavior is a source of predictable behavioral patterns outlining expected actions, which I propose to call Hypotheses of Action. However, the predictability of an action indicates its likeliness and not its certainty or necessity. The neural traces of virtues can be interpreted as major indicators of HAs. It is always possible for the agents to depart from their more likely, virtue-induced actions, but their deviations from the virtuous behavioral pattern are rare, as it is rare for the vicious/non-virtuous person to behave well systematically. This implies a reaffirmation of the notions of veto and consent as they provide a universal practical power affecting the subject’s use of moral virtues. (shrink)

The likelihood principle of Bayesian statistics implies that information about the stopping rule used to collect evidence does not enter into the statistical analysis. This consequence confers an apparent advantage on Bayesian statistics over frequentist statistics. In the present paper, I argue that information about the stopping rule is nevertheless of value for an assessment of the reliability of the experiment, which is a pre-experimental measure of how well a contemplated procedure is expected to discriminate between hypotheses. I show that, (...) when reliability assessments enter into inquiries, some stopping rules prescribing optional stopping are unacceptable to both Bayesians and frequentists. (shrink)

Brain-computer interfaces are communication bridges between a human brain and external world, enabling humans to interact with their environment without muscle intervention. Their functionality, therefore, depends on both the BCI system and the cognitive capacities of the user. Motor-imagery BCIs rely on the users’ mental imagination of body movements. However, not all users have the ability to sufficiently modulate their brain activity for control of a MI-BCI; a problem known as BCI illiteracy or inefficiency. The underlying mechanism of this phenomenon (...) and the cause of such difference among users is yet not fully understood. In this study, we investigated the impact of several cognitive and psychological measures on MI-BCI performance. Fifty-five novice BCI-users participated in a left- versus right-hand motor imagery task. In addition to their BCI classification error rate and demographics, psychological measures including personality factors, affinity for technology, and motivation during the experiment, as well as cognitive measures including visuospatial memory and spatial ability and Vividness of Visual Imagery were collected. Factors that were found to have a significant impact on MI-BCI performance were Vividness of Visual Imagery, and the personality factors of orderliness and autonomy. These findings shed light on individual traits that lead to difficulty in BCI operation and hence can help with early prediction of inefficiency among users to optimize training for them. (shrink)

I argue that the Doctrine of Double Effect is accepted because of unreliable processes of belief-formation, making it unacceptably likely to be mistaken. We accept the doctrine because we more vividly imagine intended consequences of our actions than merely foreseen ones, making our aversions to the intended harms more violent, and making us judge that producing the intended harms is morally worse. This explanation fits psychological evidence from Schnall and others, and recent neuroscientific research from Greene, Klein, Kahane, and Schaich (...) Borg. It explains Mikhail and Hauser’s “universal moral grammar” and an interesting phenomenon about Double Effect cases noted by Bennett. When unequally vivid representations determine our decisions, we typically misjudge the merits of our options and make mistakes. So if Double Effect is a product of unequal vividness, it is likely to be mistaken. This argument, I claim, fits Berker’s specifications for good empirically grounded arguments in ethics. (shrink)

It is often assumed by friends and foes alike of intelligent design that a likelihood approach to design inferences will require evidenceregarding the specific motives and abilities of any hypothetical designer. Elliott Sober, like Venn before him, indicates that this information is unavailable when the designer is not human (or at least finite) and concludes that there is no good argument for design in biology. I argue that a knowledge of motives and abilities is not always necessary for obtaining a (...) likelihood on design. In many cases, including the case of irreducibly complex objects, frequencies from known agents can supply the likelihood. I argue against the claim that data gathered from humans is inapplicable to non-human agents. Finally, I point out that a broadly Bayesian approach to design inferences, such as that advocated by Sober, is actually advantageous to design advocates in that it frees them from the Popperian requirement that they construct an overarching science which makes high-likelihood predictions. (shrink)

The likelihood justification of cladistic parsimony suggested in Sober (1984) is here shown to be incomplete. Even so, cladistic parsimony remains a counter-example to the principle of the common cause formulated by Reichenbach (1956) and Salmon (1975, 1979, 1984).

Both advocates and opponents of the fine-tuning argument treat multiple universes with a selection effect as a legitimate hypothesis to explain the life-permitting values of the constants in our universe. I argue that, except where there is specific relevant prior information, the occurrence of multiple instances of a low-likelihood causal process should not be treated as an alternative hypothesis to a higher-likelihood causal process. Since an ’ad hoc’ hypothesis can be invented to give high likelihood to any evidence, we must (...) provide some epistemic rationale other than similar likelihood for comparing two hypotheses. (shrink)

A common view among statisticians is that convergence (which statisticians call consistency) is a necessary property of an inference rule or estimator. In this paper, this view is challenged by appeal to an example in which a rule of inference has a likelihood rationale but is not convergent. The example helps clarify the significance of the likelihood concept in statistical inference.

In what follows I will discuss an example of the Duhem-Quine problem in which Pr(H A), Pr(A H), and Pr(OI +H& ?A) (where H is the hypothesis, A the auxiliary assumptions, and O the observational prediction) can be construed objectively; however, only some of those quantities are relevant to the analysis that I provide. The example involves medical diagnosis. The goal is to test the hypothesis that someone has tuberculosis; the auxiliary assumptions describe the er- ror characteristics of the test (...) procedure. Although it can make sense to talk about the objective probability that someone (randomly drawn from a given population) has tuberculosis and it also can make sense to talk about the objective probability that a test procedure has a certain set of error characteristics, neither of these quantities will enter into the analysis. The analysis proceeds entirely via likelihoods, what one needs to consider is just the probability of the observations conditional on four conjunctions of the form (?H & +A).' It is a special feature of the example that all four of these conjunctions are simple statistical hypotheses in the technical sense that each unambigu-ously confers a probability on the observations.'o After describing how the likelihood concept applies to the example concerning medical diagnosis, I will show how similar patterns can arise in the context of a second inferential framework-that of H. Akaike's criterion of model selection;" this time the example will involve phylogenetic inference. (shrink)

What sort of evidence can confer the strongest support to a hypothesis? A natural answer is that the evidence entails the hypothesis. Roush claims that the likelihood ratio measure of degree of incremental support can deliver this intuitively natural result, and regards it as unifying “[the] account of induction and deduction in the only way that makes sense”. In this paper, we highlight a difficulty in the treatment of this case, and question the great significance that is attached to this (...) measure and its alleged capacity to accommodate the logicality requirement. We contrast the likelihood ratio measure with other measures, and argue that problems still emerge in light of tensions with plausible requirements for confirmation measures more generally. (shrink)

What sort of evidence can confer the strongest support to a hypothesis? A natural answer is that the evidence entails the hypothesis. Roush (Tracking Truth: Knowledge, Evidence, and Science, Clarendon Press, Oxford, 2005) claims that the likelihood ratio measure of degree of incremental support can deliver this intuitively natural result, and regards it as unifying “[the] account of induction and deduction in the only way that makes sense” (p. 163). In this paper, we highlight a difficulty in the treatment of (...) this case, and question the great significance that is attached to this measure and its alleged capacity to accommodate the logicality requirement. We contrast the likelihood ratio measure with other measures (such as the Kemeny–Oppenheim measure and the difference measure), and argue that problems still emerge in light of tensions with plausible requirements for confirmation measures more generally. (shrink)

Several studies have shown a significant relationship between smelling and olfactory imagery abilities. The primary aim of the present study was to validate a French version of the Vividness of Olfactory Imagery Questionnaire. The secondary aim was to investigate its capability to differentiate individuals with smell loss from healthy individuals. After having elaborated a French translation of the VOIQ, we evaluated olfactory imagery abilities of 387 French participants who anonymously self-completed the fVOIQ: 121 pathologic individuals, 244 normosmic individuals, and (...) 22 fragrance experts. Significant split-half reliability as expressed by Spearman correlation coefficients for the global sample, as well as for each group separately, indicated the excellent internal consistency of the fVOIQ. Moreover, results revealed a significant effect of the smelling ability group on fVOIQ score, suggesting that daily olfactory stimulation is fundamental to maintaining the ability to create a vivid image and that severe loss of smell may result in progressive impairment of olfactory imagery. Our fVOIQ and the original English version seemingly have similarly high benefit in differentiating experts and normosmic individuals based on their olfactory imagery ability. Moreover, the fVOIQ seems capable of differentiating individuals with loss of smell from healthy individuals. These findings demonstrate the reliability and validity of the fVOIQ, and its capability to differentiate individuals’ smelling ability according to their olfactory imagery ability. (shrink)

Forster presented some interesting examples having to do with distinguishing the direction of causal influence between two variables, which he argued are counterexamples to the likelihood theory of evidence. In this paper, we refute Forster's arguments by carefully examining one of the alleged counterexamples. We argue that the example is not convincing as it relies on dubious intuitions that likelihoodists have forcefully criticized. More importantly, we show that contrary to Forster's contention, the consilience-based methodology he favored is accountable within the (...) framework of the LTE. (shrink)

The likelihood theory of evidence (LTE) says, roughly, that all the information relevant to the bearing of data on hypotheses (or models) is contained in the likelihoods. There exist counterexamples in which one can tell which of two hypotheses is true from the full data, but not from the likelihoods alone. These examples suggest that some forms of scientific reasoning, such as the consilience of inductions (Whewell, 1858. In Novum organon renovatum (Part II of the 3rd ed.). The philosophy of (...) the inductive sciences. London: Cass, 1967), cannot be represented within Bayesian and Likelihoodist philosophies of science. (shrink)

The differential activation hypothesis (DAH; Teasdale, 1988) proposes that individuals who are vulnerable to depression can be distinguished from non-vulnerable individuals by the degree to which negative thoughts and maladaptive cognitive processes are activated during sad mood. While retrieval of negative autobiographical memories is noted as one such process, the model does not articulate a role for deficits in recalling positive memories. Two studies were conducted to compare the autobiographical memory characteristics of never-depressed and formerly depressed individuals following a sad (...) mood induction. In Study 1, features of negative memories of never-depressed and formerly depressed individuals did not differ, either in neutral or sad mood. For positive memories, groups did not differ in neutral mood, but following a sad mood induction, formerly depressed individuals rated their positive memories as less vivid than their never-depressed counterparts. Study 2 examined positive autobiographical memory features more comprehensively and replicated the finding that in a sad mood formerly depressed individuals recalled less vivid positive memories than never-depressed controls. These findings suggest that the phenomenological features of positive memories could represent an important factor in depressive vulnerability, and, more broadly, that depression may be associated with a deficit in the processing of positive material. (shrink)

Recent work by Eliot Sober regarding the logical structure of the design argument challenges widely held views on how the history of this argument should be understood. This novel “likelihood interpretation” denies that the design argument is an analogical argument. Instead, Sober suggests that all references to artifacts serve an exclusively heuristic function, and do not play an evidential role in the design argument. In contrast, I contend that philosophical considerations as well as historical analysis of the works of David (...) Hume and William Paley establish that the design argument should be understood as a sophisticated analogical argument, albeit one susceptible to Philo’s most refined skeptical arguments. (shrink)

Deception has been practiced by sellers since the beginning of the marketplace. Research in marketing ethics has established benchmarks and parameters forethical behavior that include honesty, full disclosure, equity, and fairness. Deception in marketing, however, has not received the same level of attention. This paper proposes to treat deception in marketing within the context of criminology. By examining deception in marketing within the context of criminology, additional insight can be gained into identifying its antecendents and the likelihood of its occurrence. (...) To this end, deception in marketing is interpreted under the empathy/harm matrix, Cressey’s fraud triangle, and the transparency/time-lag matrix. These frameworks are then combined into a diagram detailing antecedents affecting the likelihood of marketing agents participating in deceptive marketing actions. A number of propositions are presented. (shrink)