For 15 years, former assistant football coach Jerry Sandusky used his Penn State University perquisites to lure young and fatherless boys by offering them special access to one of the most revered football programs in the country. He repeatedly used the football locker room as a space to groom, molest, and rape his victims. In February 2001, an eye-witness alerted Penn State’s top leaders that Sandusky was caught sexually assaulting a young boy in the showers. Instead of taking swift action (...) against Sandusky, leaders began a cover-up that is considered one of the worst scandals in sports history. While public outcry has focused on the leaders’ silence, we focus on the talk that occurred within the organization by key personnel. Drawing from court documents and internal investigative reports, we examine two euphemism clusters that unfolded in the scandal. The first cluster comprises reporting euphemisms, in which personnel used coded language to report the assault up the chain of command. The second cluster comprises responding euphemisms, in which Penn State’s top leaders relied on an innocuous, but patently false, interpretation of earlier euphemisms as a decision-making framework to chart their course of action. We use this case to demonstrate how euphemistic language impairs ethical decision-making, particularly by framing meaning and visibility of acts, encouraging mindless processing of moral considerations, and providing a shield against psychological and material consequences. Further, we argue that euphemism may serve as a disguised retort to critical upward communication in organizations. (shrink)

Over the past two decades, a growing number of large multinational corporations have come to view philanthropy as an important part of their business operations. This has stimulated research on the many different strategies that are pursued by these corporations in their attempts to become more philanthropic while remaining economically responsible. In this situation, some researchers have argued, corporations run the risk of being caught out as hypocrites. Through an analysis of the corporate social responsibility reports of the biggest multinational (...) corporations, this article shows how the risk of hypocrisy is managed communicatively through the use of euphemisms. The article argues that the use of euphemisms makes it possible to communicate both economically and philanthropically without manifest contradictions. Euphemisms, however, are also risky in their own right. (shrink)

Over the past two decades, a growing number of large multinational corporations have come to view philanthropy as an important part of their business operations. This has stimulated research on the many different strategies that are pursued by these corporations in their attempts to become more philanthropic while remaining economically responsible. In this situation, some researchers have argued, corporations run the risk of being caught out as hypocrites. Through an analysis of the corporate social responsibility reports of the biggest multinational (...) corporations, this article shows how the risk of hypocrisy is managed communicatively through the use of euphemisms. The article argues that the use of euphemisms makes it possible to communicate both economically and philanthropically without manifest contradictions. Euphemisms, however, are also risky in their own right. (shrink)

Many patients are subject to 'do not resuscitate' orders or are 'allowed to die'. The predominant moral position within health care seems to be that this is permissible, while voluntary euthanasia is not. This paper attempts to consider the logic of that position. It is not intended as a case for or against voluntary euthanasia; those cases are made elsewhere. Instead, this is an attempt to challenge implicit assumptions. It is the experience of many nurses that issues relating to matters (...) at the end of life are far from being resolved. This paper does not try to offer any practical solutions but aims at some clarification of the language used. This, it is hoped, will enable nurses to contribute to the debate. (shrink)

This paper examines how euphemisms for terrorism have pervaded the media and the English language for the past few decades. On the whole, a euphemism refers to an agreeable expression that has replaced a more unpleasant one, even though the latter is more accurate and truthful. This analysis attempts to answer the following question: do euphemisms for terrorism help the international community? A major conclusion is that euphemisms are dangerous because they constitute language manipulation and separate the (...) message from the meaning. By calling terrorists ‘radicals’, ‘insurgents’, or ‘rebels’, Western media and governments operate on the principle of semantic deviance and deflect attention away from reality. This could cause citizens to lower their guard in times where they should feel in danger. (shrink)

"Dishonesty inspires more euphemisms than copulation or defecation. This helps desensitize us to its implications. In the post-truth era we don't just have truth and lies but a third category of ambiguous statements that are not exactly the truth but fall just short of a lie. Enhanced truth it might be called. Neo-truth . Soft truth . Faux truth . Truth lite ." Deception has become the modern way of life. Where once the boundary line between truth and lies (...) was clear and distinct, it is no longer so. In the post-truth era, deceiving others has become a challenge, a game, a habit. High-profile dissemblers compete for news coverage, from journalists like Jayson Blair and professors like Joseph Ellis to politicians (of all stripes), executives, and "creative" accountants. Research suggests that the average American tells multiple lies on a daily basis, often for no good reason. Not a finger-wagging scolding, The Post-Truth Era is a combination of Ralph Keyes's investigative journalism and solid science. The result is a spirited exploration of why we lie about practically everything and the consequences such casual dishonesty has on society. American society has become permeated from top to bottom by deception. Its consequences for the nature of public discourse, media, business, literature, academia, and politics are profound. With dry humor, passionate fervor, and deep understanding, Ralph Keyes takes us on a tour of a world where truth and honesty are no longer absolutes but mutable, fluid concepts. (shrink)

Slurs possess interesting linguistic properties and so have recently attracted the attention of linguists and philosophers of language. For instance the racial slur "nigger" is explosively derogatory, enough so that just hearing it mentioned can leave one feeling as if they have been made complicit in a morally atrocious act.. Indeed, the very taboo nature of these words makes discussion of them typically prohibited or frowned upon. Although it is true that the utterance of slurs is illegitimate and derogatory in (...) most contexts, sufficient evidence suggests that slurs are not always or exclusively used to derogate. In fact, slurs are frequently picked up and appropriated by the very in-group members that the slur was originally intended to target. This might be done, for instance, as a means for like speakers to strengthen in-group solidarity. So an investigation into the meaning and use of slurs can give us crucial insight into how words can be used with such derogatory impact, and how they can be turned around and appropriated as vehicles of rapport in certain contexts among in-group speakers. In this essay I will argue that slurs are best characterized as being of a mixed descriptive/expressive type. Next, I will review the most influential accounts of slurs offered thus far, explain their shortcomings, then provide a new analysis of slurs and explain in what ways it is superior to others. Finally, I suggest that a family-resemblance conception of category membership can help us achieve a clearer understanding of the various ways in which slurs, for better or worse, are actually put to use in natural language discourse. (shrink)

This chapter examines the role played by derogatory terms (e.g., ‘inyenzi’ or cockroach, ‘inzoka’ or snake) in laying the social groundwork for the genocide of the Tutsi in Rwanda in 1994. The genocide was preceded by an increase in the use of anti-Tutsi derogatory terms among the Hutu. As these linguistic practices evolved, the terms became more openly and directly aimed at Tutsi. Then, during the 100 days of the genocide, derogatory terms and coded euphemisms were used to direct (...) killers to their victims. Understanding these speech acts helps to illuminate the important ways that power is enacted through discourse, how speech acts can prepare the way for physical and material acts, and how speech generates permissions for actions hitherto uncountenanced. Studying the role of speech acts and linguistic practices in laying the groundwork of the genocide illuminates how patterns of speech acts become linguistic practices that constitute permissibility conditions for non-linguistic behaviors. Further, the analysis presented here helps to make sense of the view that a steady, deep, and widespread derogation of a group can be part and parcel of genocide, not only an antecedent to it. (shrink)

Vaccine apartheid is creating conditions that make for premature death, poverty, and disease in racialized ways. Invoking vaccine apartheid as opposed to euphemisms like vaccine nationalism, is necessary to highlight the racialized distributional consequences of vaccine inequities witnessed with COVID-19. This commentary clarifies the concept of vaccine apartheid against the historical and legal usage of apartheid. It reflects on the connections and important disjunctions between the two. It places the intellectual property regime under heightened scrutiny for reform and transformation. (...) This commentary finds that drawing on the intersections between a human rights and health justice approach can provide creative and novel approaches for anti-subordination. It concludes that acknowledging and naming the structural injustice of vaccine apartheid is only the first step towards providing redress. (shrink)

Words don’t just describe the world; they change the world. We do things with words as John L. Austin (1975) has argued. But words can also change how we think about something. In this piece I wish to examine the everyday usage of words referring to strategic fouling, as it cuts across various languages. In some languages this rule-violation gave rise to figurative language after the practice became widespread. We find euphemisms but also dysphemisms, as well as evaluative language (...) (whose purpose here is to excuse the action). This is important, because ‘if thought corrupts language, language can also corrupt thought’ (as George Orwell observed). I will argue that euphemisms and other evaluative language which refer to strategic fouling are a piece of sporting propaganda, aiming to dull our senses to such rule-violations. (shrink)

Emile Benvcniste may be used to introduce the topic. The French linguist begins an essay on “Euphemisms Ancient and Modern” with a paradox about the early Greek definitions of euphemism. “To speak words which augur well” is one meaning given, but another is “to maintain silence”. This initial contradiction is further compounded by yet a third expression, “to shout in triumph”. The dilemma is. however, easily dissolved. To speak words which augur well implies, for special occasions, an exhortation even (...) to shout triumphantly, “to assent by an, auspicious outcry”: it further implies, again depending on the circumstances, “to avoid words which augur ill”, hence, if necessary, to say nothing. As one definition explains “avoid all unlucky words during sacred rites: hence, as the surest mode of avoiding them, keep a religious silence” (original emphasis). Paradox terminates; we are merely dealing with “a euphemism for a euphemism” taking an expression of Benveniste out of context. (shrink)

This chapter focuses on one of the common fallacies in Western philosophy called 'euphemism'. Euphemisms create emotional distance and thus provide a level of comfort and ease when discussing a topic that is sensitive, difficult, or disturbing. In some instances, euphemisms are intentionally used to sway people's opinions or emotions to a particular side, as in the example of politicians' referring to the anti‐abortion position as “pro‐life”, torture techniques as “enhanced interrogation”, or the non‐combatants civilians who die during (...) armed conflict as “collateral damage”. Euphemisms are fallacious because they are intentionally used to conceal the truth and obscure any real meaning; they are soft language used to mask or downplay warranted emotional force. Being ambiguous or vague in meaning brands euphemisms as a type of weasel word. Using honest, direct language and making sure the neutrality deployed is accurate is the best way to avoid euphemisms and weasel wording. (shrink)

This essay presents some preliminary thoughts about the linkages between current human rights universalism and the practice of violence in the form of wars and interventions. I draw three parallels that may help us think about the current wars on terror and in Iraq. The first parallel concerns the progress of liberal universalist thought from the Enlightenment period in which a concern for rights coexisted with the justifications for imperialism. In the current era the succeeding line of universalist thought is (...) that of human rights which similarly coexists with the overt and tacit support for violence that deprives some humans of their lives.The second parallel concerns the use of national identity. In the imperial era, the justification for rights either given or withheld was closely linked to constructions of national identity. Similarly, today there is a resurgence of nationalist discourse in which the construction of U.S. national identity is used to justify the violence that is done against Iraqi citizens. This discourse which constructs the U.S. as ontologically civilized and the Iraqis as barbarians is used to justify the violence that is done to them.Finally, the last parallel concerns violence in general. During imperialism, the scrutiny for acts of violence was borne largely by the native. Because he was constructed as a barbarian, his violence was made far more obvious as further evidence of his lesser development. In the present circumstances, a similar scrutiny is borne by the Iraqi insurgent while the violence of the coalition forces remains veiled beneath euphemisms like collateral damage. The torture scandal at Abu-Ghraib presented an opportunity to reverse the gaze but because of its interpretation as an aberration that falls squarely outside the ``normal" and the failure to widen the debate to other violence, this opportunity was largely lost.These three parallels taken together suggest that the old liberal hegemonic order of imperialism with its conflicting narratives of rights and oppression has been carried forward and sublimated into a human rights regime. And human rights is now deployed to justify violence against ``human rights abusers." Because of this continuity, there is a need to create a new universalism born organically from the struggles of subordinated peoples that eliminates old-order imperialist justifications for the oppression of Others while claiming to support human rights. (shrink)

Can a bomb ever be "clean"? Are we relieved to be warned that there will be an " odor " when once we were told that something would "stink"? Or, to put it another way, when is a euphemism a mark of good taste and when is it a sign of verbal obfuscation? To answer such questions, D.J. Enright invited sixteen distinguished writers to ponder and explore the ubiquitous phenomenon of euphemism. The result is a delightful and provocative collection that (...) not only includes general reflections on euphemism and its history but also treats such specific categories as sex, death, and other natural functions; politics; the language of the great Christian texts; euphamisms spoken to and by children; the law; medicine; office life; and the jargon of official spokesmen, military communiques, and tyrants. Such writers as Diane Johnson, Robert Nisbet, John Gross, Robert Burchfield, and Joseph Epstein bring a variety of perspectives and sensibilities to bear on these topics. Because euphemisms are so intimate and integral to our thinking, any study of them is bound to throw light on the human condition, both past and present. In these essays, humor jostles horror and the homely alternates with the farfetched. Taken together they form an eloquent and often amusing testament to the richness of the subject. About the Author: D.J. Enright is a noted English poet and critic. He recently compiled and edited The Oxford Book of Death. (shrink)

We call it "The essential tool for uncovering what politicians want to hide." Here are what some readers have already said about it: GH "This is a fun book to read. Easy to pick up and set down when you have only a few minutes to spare. I particularly liked the background speculation on how each euphemism arose." MH: "I am so impressed with the invitation to give appropriate credit and a free book to anyone contributing a favoUrite political euphemism (...) for the next edition." MD: "If euphemisms mask straightforward words that are too harsh, too hurtful, too blunt, too embarrassing, too direct, too open or too private, then this book is the opposite. It pulls no punches.". (shrink)

The reference to the vagina as “it” or “down there” is symptomatic of two larger cultural problems: not naming the vagina when speaking about the vagina, and conflating the vagina with the external female genitalia. The euphemisms and obfuscating language have implications both for lay understandings of female bodies and for the practice of health care. Granting and using a name gives both the named and the namer power and legitimacy.

On the first page of this very timely paper the author quotes Linda Gordon: “Birth control has always been primarily an issue of politics, not of technology.” This statement provides a theme for response to Jing-Bao Nie's arguments. In reading this paper, I found myself reminded of two of George Orwell's insights: When governments use euphemisms they are usually up to no good: “Such phraseology is needed if one wants to name things without calling up mental pictures of them” (...) [e.g., the use of “remedial measure” for abortion]. “A mass of Latin words falls upon the facts like soft snow, blurring the outlines and covering up the details.” Sexuality and the sexual act can be a powerful tool of subversion and rebellion. One's sexuality can be the last line of defense against repression or authority. (shrink)

A promotion of concepts of corporate family and employee participation as well as euphemisms which stress employee-employer long-term continuity makes the loss of loyalty flowing from downsizings and mass firings as well as corporate restructurings more difficult both for the employer and employee. The promotion of reciprocal obligations between employer and employee misleads both into a belief system which is to their mutual disadvantage.Corporate semanatics that soften employment realities and the implications of dislocation with positive rhetoric increases the sense (...) of failure and guilt on the part of both employer and employee. Unrealistic expectations create hostility. If employment dislocation is seen as part of a continual economic evolution, not shrouded in semantic double-speak, loss of employment no longer becomes an outrageous afront to the dignity of those involved but rather a normal process of economic change and renewal. (shrink)

In lieu of an abstract, here is a brief excerpt of the content:Philosophy and Literature 27.1 (2003) 134-150 [Access article in PDF] Deception and Intentional Transparency:The Case of Writing Jeff Karon Intention never to deceive lays us open to many a deception. —La Rochefoucauld, MaximsWE LIVE IN DECEPTIVE TIMES. We anticipate the latest exposé of corporate greed, personal aggrandizement, or government cover-up, and yearn for yesterday's supposed truthfulness and integrity. Lies and other forms of deceptive behavior degrade our characters, unravel (...) the fabric of civil society, and threaten our progress toward the good life.We also fear the loss of public civility and etiquette, wishing instead that others still treated us with the respect we deserve. Deception is bad enough; now we must bear rude neighbors, supervisors, colleagues, merchants, and all manner of strangers. Yet deception and rudeness together generate a paradox: the lost standards we lament—ones that direct people to treat others as valuable ends rather than means—include specific forms of conduct that avoid inflicting unnecessary pain or creating unnecessary conflict. Whether in the personal or professional sphere, the written and unwritten rules of etiquette often bid us to employ euphemisms and other misdirections so that our listeners or readers will not be offended, thus maintaining the social fabric by means of benign deceit. How, then, can we possibly hope to live ethical lives without necessarily employing deception?The answer is that we cannot. By expanding the category of acts usually analyzed in ethics to include the extended writing act, we can appreciate how deception is wound tightly into the moral life, a result that is not widely accepted in moral philosophy. Sissela Bok's seminal [End Page 134] books Secrets and Lying, for example, advocate deception in extraordinary circumstances of personal or national security, but do not allow for its constant deployment to navigate life's daily vicissitudes. 1 The complex, everyday act of writing helps us see past this simplification.Recent books by David Nyberg, Jeremy Campbell, John Vignauz Smyth, Dariusz Galasinski, and Charles V. Ford attest to our fascination with social deception, providing philosophical, literary, linguistic, and psychological insights into real-life examples. 2 As instances pile up, we begin to appreciate how deception is woven closely into our lives. This point receives a brash formulation in Arnold Ludwig's 1965 The Importance of Lying: "[W]hen we find the lie, hypocrisy and deception used so widely by man, we are forced to wonder whether this behavior represents some moral failure or weakness or whether, in fact it plays some more important biological or survival role for man. Perhaps, without resorting to lying or self-deception, man would find life intolerable and existence impossible." 3 More recent authors have tried to rehabilitate deception by choosing familiar cases that seem benign in both intention and effect, thus avoiding a justification built solely on survival needs. The next step, however, should move us beyond the empirical question of just how common deception is to a different one: are there widely shared features that make these cases candidates for moral approval, even if subsequent events require that we ultimately withhold that approval? Writing, by its very nature, demonstrates that moral reasoning always must take account of deception by triangulating between an author's supposed intentions, supposed character, and the eventual reception in the world by a real audience. And as writing pervades our lives, so do the possibilities for justified deception. I Those who study deception rarely agree on any universal characteristic except one: lying, a particularly direct form of deception, always is intentional. A corresponding minimal assumption for writing would be the following: Writing, in the absence of some very peculiar story-telling, is intentional. This minimal assumption ought to be admitted, though one fashionable current in literary studies runs against it. Language works by itself, "deconstructs itself," for example, without the direct intervention of an agent. Language "speaks us," and so on, in lyrical, mystifying formulations that offer inspiration for the critic as an [End Page 135] explorer of a far, exotic land, but little solid geography for those who wonder at what point in the... (shrink)

The article examines the ways in which humour twists regular euphemism use. Based on the classical fields of euphemisms anchored in religion, aesthetics, social politics, and amorality, it identifies the characteristics of their twisted variants with a humorous component: playing-with-fire euphemisms that jocosely provoke supernatural forces, innuendo euphemisms that entertain, mocking euphemisms that make fun of others in a teasing or demeaning way, and idealistic euphemisms that uncover obfuscating language and negative realities. Using English, German, (...) French, Italian, Portuguese, and Spanish euphemisms of different periods and genres, the article analyses the intentions, origins, motives, functions, and styles of humour, differentiates between symbiotic and parasitic twists, and thus provides a typology of twisted euphemism use. (shrink)

The devastating COVID-19 pandemic and its accompanying containment measures brought exceptional challenges to the health delivery system, and in particular, women’s sexual and reproductive healthcare (hereafter referred to as SRH). The re-routing of health resources and funding to mitigate the effects of the pandemic obstructed the provision of essential SRH services for women and girls. Coupled with the incessant socio-cultural and patriarchal norms and gender inequalities, the COVID-19 pandemic aggravated the pre-existing SRH disproportions already affecting women. By adopting a qualitative (...) approach and drawing on the experiences of women from three high density suburbs in Harare. Firstly, the study sought to explore the implications of the COVID-19 pandemic on SRH for women and girls. Secondly, the research sought to determine key drivers that affect women’s SRH in the context of COVID-19. Participant responses indicated that the COVID-19 lockdown containment measures which confined spouses to the home setting for prolonged periods of time, which is in contrast to the norm, exposed women to SRH related challenges. Participants cited that (i) bruised male ego due to lack of employment as a result of downscaling of companies resulting from COVID-19 containment measures resulted in men asserting their masculinities through heightened sexual intercourse, (ii) restraint of movement resulted in limited time for men to visit their small houses and side-chicks or side dish (euphemisms for illicit sexual relations) therefore resulting in frequent and unprotected sex with their spouses, giving rise to unplanned pregnancies and increased exposure to STIs due to limited access to SRH services and, (iii) increased intimate partner violence (IPV) and sexual abuse. Therefore, the research sought to explore the response of religious leaders and faith-based actors to providing psycho-social support and safe spaces as ways of addressing intersectional injustices giving rise to SRH challenges for women and girls.Contribution: The intersecting crises of the COVID-19 pandemic have extensively hindered progress towards the promotion of women’s SRH. Relating to sustainable development goal 3 (SDG3), the article acknowledges the trust and respect of religious leaders within communities as change agents who can encourage shifts in behaviour, beliefs and practices in ways that promote holistic SRH for women. (shrink)

Together with the experience of time, finiteness and death, age is among the crucial, though neglected, topoi of existentialism. Its early representative Kierkegaard already emphasized the fundamental role of ageing as a basic condition of human existence which finds orientation in projections of the future. Similarly, Camus, who presupposes that human beings are afflicted with the experience of absurdity, incorporates the ambivalent phenomenon of ageing in his anthropological reflections. Latently following stoic ideas and with recourse to aesthetical considerations of nature, (...) Camus develops an autobiographically imbued philosophy of ageing that dwells on the immanent conditio humana and clearly refrains from speculative transcendental assumptions. He inspires us to a critical analysis of established stereotypes of age beyond the options of striking demotion and uncritical euphemization of later periods of life. (shrink)

While historical cultural materials inform users of the past, they may also contain language that perpetuates long-entrenched patterns of discrimination. In organizing and providing access to such materials, cultural heritage institutions must negotiate historical language and context with the comprehension and perspectives of modern audiences. Excerpted from a larger project exploring representation and access around historical terminology and personal identity, the present work offers insight into how knowl­edge organization systems may be used to help modern users confront and make sense (...) of past, discriminatory language in the archive. Using keywords drawn from the titles of 19th and 20th sideshow performer photographs, this work details the construction of a mapping dictionary that brings together corresponding terminology from several vocabulary sources along with annotations designed to explain historical terms to modern audiences. The development of this dictionary revealed several major types of problematic and potentially discriminatory language including historical euphemisms, misnomers, outdated terms, and sensationalist monikers. The finished dictionary offers opportunities to address these through explanatory annotations and to provide a richer, multi-perspective approach to subject analysis for these and other historical materials. (shrink)

Transparency is important in today’s business environment. The use of euphemisms decreases transparency yet is increasing in business and business education. This study examines the effects of euphemism on people’s attitudes toward actions and their intentions to perform those actions. It also measures the effect of oversight on attitudes and behavioral intentions. Using a 2 × 2 experimental design, we measured participants’ attitudes by employing a semantic differential scale and behavioral intentions by using a simple yes/no question regarding the (...) action described. A questionnaire with 20 brief scenarios provided the euphemistic versus non-euphemistic condition. Oversight versus non-oversight conditions were manipulated through instructions to participants. Hypotheses regarding the effects of euphemism were supported; participants were both more likely to rate an action as appropriate and to indicate they would take that action when stated euphemistically. Oversight did not have a significant effect on attitude toward the action, but did significantly affect participants’ intentions to take that action. Findings suggest both managerial and ethical implications for businesses. Greater transparency includes more straight talk and less euphemism and is recommended to ensure employees’ understanding and implementation of ethical business actions. (shrink)

Taboo terms offer a playground for linguistic creativity in language after language, and sign languages form no exception. The present paper offers the first investigation of taboo terms in sign languages from a cognitive linguistic perspective. We analyze the linguistic mechanisms that introduce offense, focusing on the combined effects of cognitive metonymy and iconicity. Using the Think Aloud Protocol, we elicited offensive or crass signs and dysphemisms from nine signers. We find that German Sign Language uses a variety of linguistic (...) means to introduce and enhance offense, many of which rely on iconic properties of the taboo sign. In conjunction with cross-linguistically common metonymic word-formation strategies, the degree of visual explicitness of a sign increases its potential to offend. Semantically similar taboo signs based on the same metonymic anchor but differing in their degree of iconicity also differ in offensiveness. This allows for creating dysphemisms and euphemisms via phonological changes to a sign. We further show that embodiment creates modality-enhanced ‘vicarious embarrassment’ in the viewer that results in the respective signs being judged obscene or offensive. Further, lexical blending and non-manual enhancement play a role in the creation of dysphemisms in DGS. Lastly, we propose that iconicity as a cognitive structuring principle of linguistic expressions constrains the possible semantic extensions of iconic taboo terms. (shrink)

In this chapter, I examine the ways in which “harsh interrogationInterrogation” methods, such as indefinite detention, hooding, use of vicious brutality (such as the use of dogs), and force-feedingForce feeding, function as acts of tortureTorture. Although singularly they may only be “abusive,” when used together or in tandem (“clustering”), they cross the line into torture. TortureTorture is an issue of public moralityMorality. My focus is on the role of medical professionals who have enabled torture by standing by, keeping silent, or (...) actively participating in the abuse of detaineesDetainees. To understand how this occurs, we need to look at the context and the ways the language as well as the practice have an effect. For example, there is widespread use of euphemisms; e.g., “stress positions,” “sleep adjustment,” “takeout,” and “waterboardingWaterboarding” to create a climate of acceptance. Key medical associations such as the American Medical Association (AMA) and the World Medical Association have issued declarations prohibiting doctorsDoctors from participating and calling for them to step forward. However, we must go beyond whistle-blowers taking personal risks, however commendable, and, thus, put in place scaffolding to make it easier to report and investigate suspected abuse or torture. I set out guidelines for doing so in my essay. (shrink)

A general principle for good pedagogic strategy is this: other things equal, make the essential principles of the subject explicit rather than tacit. We think that this principle is routinely violated in conventional instruction in statistics. Even though most of the early history of probability theory has been driven by causal considerations, the terms “cause” and “causation” have practically disappeared from statistics textbooks. Statistics curricula guide students away from the concept of causality, into remembering perhaps the cliche disclaimer “correlation does (...) not mean causation,” but rarely thinking about what correlation does mean. The treatment of causality is a serious handicap to later studies of such topics as experimental design, where often the main goal is to establish (or disprove) causation. Much of the technical vocabulary of the language used in research design textbooks consists in euphemisms for specific causal relations, e.g, “latent variable,” “intervening variable,” “confounding factor,” etc. The multiplicity of terms used to refer to causation results in confusion and, in effect, may hinder understanding of the basic principles of research design. (shrink)

This article explores the plurivocality of temporalities that is at work in contemporary management. The aim is to understand the relationship that a century-old industrial company has with temporality. Based on a longitudinal case study and a series of interviews conducted within the family business Fleury Michon, the article identifies the discursive mobilizations of different temporalities specific to contemporary capitalism. The logics of the long term are required as constitutive elements of the company. In a presentist regime, these temporalities interact, (...) clash and sometimes oppose each other. One of the challenges of management is to produce both a possible conciliation of these temporalities and an euphemization of the power relations that they cannot conceal. (shrink)

On the first page of this very timely paper the author quotes Linda Gordon: This statement provides a theme for response to Jing-Bao Nie's arguments. In reading this paper, I found myself reminded of two of George Orwell's insights: (1) When governments use euphemisms they are usually up to no good: [e.g., the use of for abortion]. (2) Sexuality and the sexual act (I would add here reproduction—having children) can be a powerful tool of subversion and rebellion. One's sexuality (...) (and reproductive ability) can be the last line of defense against repression or authority. (shrink)

En este artículo se analiza la ironía en el Viaje del Parnaso desde la perspectiva pragmalingüística. Tras una exposición resumida de los problemas literarios que ha generado la obra en cuestión, incluida casi unánimemente entre la poesía burlesca, se aplica la concepción lingüística a la estrategia empleada por Cervantes, haciendo hincapié en la ironía como elemento de la parodia y de la sátira y como procedimiento ecoico o polifónico. Se concluye la caracterización de la obra como ironía continuada inestable o (...) heurística, en la que se aprecian ciertos indicadores o marcas que permiten una adecuada interpretación de los tercetos cervantinos. Destacan entre estos indicadores o marcas las palabras de alerta, el eufemismo, los juegos de palabras y la modalización epistémica. This article analyzes the irony present in Viaje del Parnaso from a pragmalinguistic perspective. After a summarized explanation of the literary problems that the piece of work under consideration -which has almost unanimously been classified as burlesque poetry- has caused, linguistic conception has been applied to the strategy used by Cervantes, emphasizing the irony as an element of parody and satire as well as a polyphonic or echoic technique. Thus, this piece of work is classified as a continuous unstable or heuristic irony, in which some indicators or marks that enable an accurate interpretation of the Cervantine tercets are visible. Among these indicators or marks, alarm words, euphemisms, word plays and epistemic modalization stand out. (shrink)

In this thesis I outline a view of primary legislation from a systems perspective. I suggest that systems theory and, in particular, autopoietic theory, as modified by field theory, is a mechanism for understanding how society operates. The description of primary legislation that I outline differs markedly from any conventional definition in that I argue that primary legislation is not, and indeed cannot be, either a law or any of the euphemisms that are usually accorded to an enactment by (...) a parliament. I cite two reasons for such a conclusion. The primary reason for my conclusion is that I see primary legislation as being an output of a particular subsystem of society, while the law is the output of another subsystem of society. I argue that these outputs are the discrete products of separate subsystems of society. I argue that primary legislation should be viewed as a trinity. The first state of this trinity is that, upon enactment, primary legislation is a brute fact in that it is but a thing and the only property of this thing is that of being a text. The second state of this trinity is that following the act of enactment, the thing enacted will be reproduced and this reproduction is a separate thing that will sit in some repository until used. The third state of this trinity is that, upon use, this thing that is primary legislation will be transformed into an object and the user will attribute such functions and attributes to that object as are appropriate to the context within which the object is used. The thing has therefore become an object and an institutional fact. The second reason for my conclusion that primary legislation is not a law relates to the fact that the thing that is primary legislation is a text and the only function of a text is that it is available to be read. That is to say, of itself, a text is incapable of doing anything: it is the reader who defines the status of the text and attributes functions and attributes. Upon use, primary legislation thus becomes a censored input for future action and one of these actions may be some statement by a court of law. I assert that the view of primary legislation that has been accepted within the body politic is the product of the discourse of a particular subsystem of society that I have designated 'the legal practice', and I outline why and how this has occurred. Outlining a view about primary legislation also necessitates outlining a view as to the nature of the law. I assert that the law is a myth and I see this myth as a product of the discourse of the legal practice. I have asserted that although it is the judges that state the law, such statements flow from the discourse of those who practise the law. (shrink)

HIV/AIDS is the leading cause of morbidity and mortality in the southern African country of Malawi. At the largest referral health facility in Blantyre, the Queen Elizabeth Central Hospital, the majority of patients hospitalized in medical wards and up to a third of those in the maternity unit are infected with HIV. Many patients in the surgical wards also have HIV/AIDS. Health professionals in Blantyre, however, often choose not to write down the diagnosis of HIV or AIDS; rather, they prefer (...) to use ‘SGOT’, ‘ELISA’ and ‘spot test’ to represent the HIV test, while ‘immunosuppression’, ‘↓ CD4 disease’ and ‘ARC’ are preferred instead of ‘AIDS’. It is possible that health professionals’ belief that mentioning HIV and/or AIDS will harm patients is encouraging them to use these euphemisms. The use of less than exact terms to label HIV and AIDS may not be without cost. For instance, future attempts to conduct retrospective case study research may be hampered by this practice, which is not in accordance with the international classification of diseases. It is suggested that, although stigmatization and discrimination could be important driving factors in the use of cryptic language, it may be more worthy to fight discrimination and stigmatization head-on, rather than create avenues where these reactions may be perpetuated. (shrink)

This article examines how Arabic handled societal taboos in the medieval Islamic world and the ways by which language users applied censorship that led to the creation of euphemisms. Special attention is given to sources from the eastern part of the Islamic world dating to the fourth/tenth and the fifth/eleventh centuries, and to the taboo topics and types of euphemisms they disclose. The complex relationship between the concept of euphemism and kināya, the polysemous Arabic term that renders it, (...) is examined. As a whole, the evidence demonstrates an overwhelming Arabic preference for figurative speech over change of form as the essential generation mechanism of euphemisms. Finally, light is shed on the ways in which discerning medieval literary critics anticipated significant modern sociolinguistic observations: the relations between euphemism, orthophemism, and dysphemism, in addition to the incessant process of euphemism degradation. (shrink)

Every time I am about to give a paper on a linguistic topic, I feel a little uneasy. I remember that once I went abroad in the company of several friends. During the long flight at the night they asked me to tell something entertaining. At that time, I was researching euphemisms, and I started talking enthusiastically about this interesting phenomenon. As I was going on and on, I noticed that my neighbors to the left and right closed their (...) eyes. I stopped for several minutes, but no reaction from their side followed: my dear friends had fallen asleep. I then understood that linguistics could lull people to sleep. So here I am again to lull you to sleep. Sweet dreams! (shrink)

The Irish Republic's economic success story has been simultaneously regarded as antithetical to and indicative of neoliberal hegemony. The question of the neoliberal pedigree of the Irish case is explored here from the perspective of mediatized representations of political economy. The paper's argument is advanced in three distinct stages. First, it outlines a theoretical and methodological rationale for the analysis itself. Second, it formulates a summary account of neoliberalism as discourse and ideology, introducing a key analytical distinction between ‘transparent’ and (...) ‘euphemized’ neoliberal discourses. Third, it presents an empirical overview of how neoliberal assumptions are articulated through mediatized representations of political economy. The article shows how the ‘Celtic Tiger’ can be understood as a case of neoliberal hegemony, as long as it is recognised that neoliberalism is hegemonically constituted through a plurality of discursive forms and rhetorical strategies. In addition, the paper highlights the constitutive role of media representation, especially the media rhetoric of Irish political leaders, in the production and reproduction of an Irish neoliberalism. (shrink)

The Septuagint (LXX) generally approached the antiphrastic, euphemistic use of ברך [bless] with a literal translation of ברך with εὐλογέω. This choice produced a Hebraism, as the Greek verb is not generally used antiphrastically. The translators may have expected the Greek audience to track with the figurative usage. Job contains four of the six uses of this euphemism, and LXX Job is evenly split between the use of εὐλογέω and the use of more creative renderings. These creative renderings in Job (...) 1:5 and 2:9 reflect the exegesis of the translator.Contribution: The contribution of this research article is its focus on the phenomenon of euphemism in Biblical Hebrew and the implications of non-literal renderings in the Septuagint for a theologically-significant Hebrew euphemism. The article fits within the scope of the journal as a contribution to this special collection on the Septuagint. (shrink)