In minority societies, clothes and architecture are often designed to ward off disasters, such as severe weather, strong winds, torrential rains and floods, and attacks from hostile forces. In this sense, color is used to protect people against real threats to their existence. The function of color language associated with clothing and architectural design is, in other words, to ward off evil, chase away demons, and pray for the bestowal of good fortune; that is, to rid society of malevolent forces, (...) to pray for blessings from various gods and spirits, and to attempt to manipulate the powerful forces of nature to serve the interests of humanity. In this sense, the social function of color language is to guard the people's peace and welfare. (shrink)

The various social functions of color language are only realized through the conveyance of information and coded messages. In other words, only after information is conveyed that deals with the basic issues of social identity and social meaning—namely "Where do I come from?" and "Who am I?"—are the social functions of color language actually realized, to wit expressing individual social attributes, manifesting aesthetic sensibilities, and displaying individual character and personality.

The various social functions of color language are only realized through the conveyance of information and coded messages. In other words, only after information is conveyed that deals with the basic issues of social identity and social meaning—namely "Where do I come from?" and "Who am I?"—are the social functions of color language actually realized, to wit expressing individual social attributes, manifesting aesthetic sensibilities, and displaying individual character and personality.