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  1.  63
    Does Relationship Quality Matter in Consumer Ethical Decision Making? Evidence From China.Zhiqiang Liu, Fue Zeng & Chenting Su - 2009 - Journal of Business Ethics 88 (3):483 - 496.
    This study explores the linear logic between consumer ethical beliefs (CEBs) and consumer unethical behavior (CUB) in a Chinese context. A relational view helps fill the belief–behavior gap by exploring the moderating role of relationship quality in reducing CUBs. Specifically, when consumers are more receptive to a set of actions that may be deemed inappropriate by moral principles, they are more likely to engage in unethical behaviors. However, when consumers perceive their misconduct as possibly damaging to the relationship developed with (...)
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  2.  5
    Informal Status and Taking Charge: The Different Roles of OBSE, P-J Fit, and P-S Fit.Chuanjun Deng, Shudi Liao, Zhiqiang Liu, Yucheng Zhang & Yan Bao - 2020 - Frontiers in Psychology 11.
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  3.  37
    The Developmental Process of Unethical Consumer Behavior: An Investigation Grounded in China.Zhiqiang Liu, Zhilin Yang, Fue Zeng & David Waller - 2015 - Journal of Business Ethics 128 (2):411-432.
    This study seeks to understand how consumers make unethical decisions and how unethical consumer behavior is formed in a relational society. By taking a relational interactive perspective and adopting a grounded theory approach, we have developed a theoretical framework for examining UCB’s developmental process in a relational society. The framework reveals 4 levels and 12 paths of UCB formation. Importantly, this study finds that UCB in a relational society is influenced by guanxi-oriented social culture so deeply that it cannot be (...)
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  4. Teacher's Emotional Display Affects Students' Perceptions of Teacher's Competence, Feelings, and Productivity in Online Small-Group Discussions.Xuejiao Cheng, Han Xie, Jianzhong Hong, Guanghua Bao & Zhiqiang Liu - 2022 - Frontiers in Psychology 12.
    Teacher's emotions have been shown to be highly important in the quality and effectiveness of teaching and learning. There is a recognized need to examine the essential role of teacher's emotions in students' academic achievement. However, the influence of teacher's displays of emotions on students' outcomes in small-group interaction activities, especially in the online environment, has received little attention in prior research. The aim of the present study was to explore the relationship between teacher's different emotional displays and students' perceptions (...)
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    When Does Status Turn Into Proactive Helping Behavior? The Moderating Role of Cooperative/Competitive Behavior Intention.Chuanjun Deng, Shudi Liao & Zhiqiang Liu - 2019 - Frontiers in Psychology 10.
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