Enterprises often post branded content on social media and adopt a proactive response approach to improve digital customer engagement to gain a competitive advantage. However, there are many brands which fail to operate social media as effectively as expected. The effective use of brand social media strategies to improve digital customer engagement remains an ongoing challenge for the enterprises. Based on firm-generated content theory and social presence theory, this study aims to identify the impact of brand social media strategies on (...) different levels of digital customer engagement, including positive filtering, cognitive and affective processing as well as advocacy from content strategy and response strategy. Based on 1,519 brand posts on the official Weibo pages of eight of the top 500 Chinese brands in 2021, this study uses a multiple linear regression model to examine the impact of brand social media strategies on digital customer engagement and the moderating effects of brand image and discretionary purchases. The findings show that, on the one hand, among the brand social media content strategies, action content strategy is associated with higher levels of digital customer engagement. On the other hand, different brand social media response strategies have a differential impact on digital customer engagement levels, with cohesive response being the best strategy for increasing digital customer engagement level. In addition, the effectiveness of brand social media response strategy in digital customer engagement is further moderated by the brand image and discretionary purchases. In contrast, the effectiveness of brand social media response strategy in digital customer engagement is stronger when the brand image emphasizes its “competence” or the discretionary purchases focus on “material purchases.” This study not only enriches the research on digital customer engagement but also provides a reference for the brand strategy selection, design and management based on social media. (shrink)

On June 9, 2005, during a roundtable meeting "With love and concern for children", the President of Ukraine instructed the Ministry of Education to develop a special course for a new subject for comprehensive schools - the ethics of faith. At the same time, he set a task for the Ministry from September 1 to start teaching this course in schools, expressing confidence that the Ministry of Education "will have time to work on this issue in two to three months". (...) He noted that “it is a question of God, of faith in one form or another: it does not aim to unilaterally cover this issue. The general approaches of all churches should be taken. ". (shrink)

Abstract:A number of philosophers of language have proposed that people do not have conceptual access to‘bare particulars’, or attribute‐free individuals (e.g. Wiggins, 1980). Individuals can only be picked out under some sortal, a concept which provides principles of individuation and identity. Many advocates of this view have argued thatobjectis not a genuine sortal concept. I will argue in this paper that a narrow sense of‘object’, namely the concept of any bounded, coherent, three‐dimensional physical object that moves as a whole (Spelke, (...) 1990) is a sortal for both infants and adults. Furthermore,objectmay be the infant's first sortal and more specific sortals such ascupanddogmay be acquired later in the first year of life. I will discuss the implications for infant categorization studies, trying to draw a conceptual distinction between a perceptual category and a sortal, and I will speculate on how a child may construct sortal concepts such ascupanddog. (shrink)

The existing scholarship has developed six main explanations to account for the success of the Chinese Revolution, which has been anomalous for major paradigms derived from cross-national comparisons. Methodologically, we use a social geographical approach to test these existing explanations systematically by constructing and analyzing a unique dataset of Communist growth in 93 counties in the three most contested provinces during its most pivotal period of ascendence. Theoretically, we advance and test an alternative perspective, based on the groundwork of Tocqueville (...) and Fei Xiaotong, that integrates the state-centric theory, elite theory, and cultural analysis. Our perspective emphasizes the interplay between state centralization and local elite structure, which leads to intensified state extraction and local elite fracturing, thus creating favorable conditions for revolution. The quantitative analysis strongly supports the importance of the Japanese invasion but provides limited support for many other conventional explanations. The analysis largely confirms the Tocqueville-Fei perspective on state centralization, elite fracturing, cultural change, and revolution. The findings are buttressed by a detailed case study of Lianshui County. The study unveils a common structural challenge that a modernizing state faces in an agrarian status society, to recreate its political legitimacy while disrupting local elite structure. It also sheds historical light on the evolution of state-society relationship through the Chinese Revolution. (shrink)

Scholars are the main force behind academic entrepreneurship. The method of how to stimulate scholars’ academic entrepreneurial intention and how to further promote social and economic development are important questions for the academic community. Research on the “net effect” of the factors affecting academic entrepreneurial intention has achieved some theoretical results. However, the results that affect academic entrepreneurial intention are complex and not influenced by a single factor, but rather by the interaction between various factors. Therefore, this study used a (...) fuzzy set qualitative comparative analysis research method to explore how various factors can affect scholars’ academic entrepreneurial intention from two dimensions: the Big Five personality traits and academic entrepreneurial motivation. Our findings showed two configurations that affect high academic entrepreneurial intention of university scholars: the openness to experience—ribbon—dominant path, and the ribbon—dominant path. Additionally, two configurations were revealed for the formation of not-high academic entrepreneurial intention: extraversion—conscientiousness—inhibition and extraversion—agreeableness—gold—hindrance paths. Moreover, this study revealed that a causal asymmetry exists between the high and the not-high academic entrepreneurial intention configurations. This study broadens the application of the fuzzy set qualitative comparative analysis method in the research of academic entrepreneurial intention and provides theoretical and practical insights for researchers and practitioners on how to effectively stimulate scholars’ academic entrepreneurial intention. (shrink)

Critical Discourse Analysis has excelled with its functional and ideological analysis of socio-political texts. Its capacities and achievements notwithstanding, this tradition is constituted of Western concepts, values, ways of thinking, analytic tools and topics of interest; such becomes problematic when universalised and globalised in international academic discourse. It is against this backdrop of cultural and intellectual tension that a culturally conscious and critical paradigm of discourse and communication research is emerging: Cultural Discourse Studies. It is manifested in the forms of (...) participation by searchers from the Developing World in significant proportions, development of locally grounded, globally minded research frameworks; and a growing multicultural awareness in the discipline. Inspired by Third World experiences, aspirations and scholarships on the one side and drawing on culturally critical insights in the human and social sciences on the other side, this multicultural scholarship endeavours to deconstruct ethnocentrism, construct culturally diversified modes of research and propel intercultural dialogue and debate in the discipline, all with a view to enhancing human cultural coexistence, harmony and prosperity. One exemplar of this new trend is Chinese Discourse Studies, characterised by a holistic philosophy, equilibrium and discrepancy theory, all-encompassing methodology and development-minded research agenda. (shrink)

本书既充满鲜活的时代气息,又不乏深层的人文关照和哲学反思。内容涉及休闲、野趣、游戏、时尚、消费文化、大众传媒、新媒体艺术、图文文学等.

When we say “I know why he was late”, we know not only the fact that he was late, but also an explanation of this fact. We propose a logical framework of “knowing why” inspired by the existing formal studies on why-questions, scientific explanation, and justification logic. We introduce the Kyi\documentclass[12pt]{minimal} \usepackage{amsmath} \usepackage{wasysym} \usepackage{amsfonts} \usepackage{amssymb} \usepackage{amsbsy} \usepackage{mathrsfs} \usepackage{upgreek} \setlength{\oddsidemargin}{-69pt} \begin{document}$${{\mathcal {K}}{}\textit{y}}_i$$\end{document} operator into the language of epistemic logic to express “agent i knows why φ\documentclass[12pt]{minimal} \usepackage{amsmath} \usepackage{wasysym} \usepackage{amsfonts} \usepackage{amssymb} \usepackage{amsbsy} \usepackage{mathrsfs} (...) \usepackage{upgreek} \setlength{\oddsidemargin}{-69pt} \begin{document}$$\varphi $$\end{document}” and propose a Kripke-style semantics of such expressions in terms of knowing an explanation of φ\documentclass[12pt]{minimal} \usepackage{amsmath} \usepackage{wasysym} \usepackage{amsfonts} \usepackage{amssymb} \usepackage{amsbsy} \usepackage{mathrsfs} \usepackage{upgreek} \setlength{\oddsidemargin}{-69pt} \begin{document}$$\varphi $$\end{document}. We obtain two sound and complete axiomatizations w.r.t. two different model classes depending on different assumptions about introspection. Finally we connect our logic with justification logic technically by providing an alternative semantics and an in-depth comparison on various design choices. (shrink)

Due to the differences of languages, “ontology” in its original Western sense had not been conceptualized in ancient China. The most prominent and unique feature of Confucian philosophy in early ancient China is “Zhongtaology” instead of “ontology”. Zhongtaology is the philosophical inquiring for the way of “Zhong”, which is based on all the primordially related semantic meanings embodied in the Chinese character “zhong”. Zhongtaological philosophy indicates an association between human beings and their world, a coincidence between subjectivity and objectivity, a (...) harmony of internal world and external world, an intersubjective perspective between self and others, an equilibrium among different ideas and divergences. Zhongtaology advocates inclusiveness and harmony when dealing with conflicts and contradictions. The rich historical and cultural background of Zhongtaology enriches it with profound philosophic significance, and makes it a general philosophical methodology of Confucianism. Zhongtaology not only provides a Confucian approach to some fundamental ontological and epistemological issues, a philosophical foundation for establishing ethical norms, moral standards, social justice and political principles, but also provides an angle to understand certain aspects of Chinese way of life. (shrink)

Appraisal is the way language users express their attitude towards things, people, behaviour or ideas. In the last few decades, significant achievements have been made in Appraisal Theory research, yet little attention has been paid to appraisal in scientific texts, especially in relation to the contrast to how it is applied in English and Chinese. This title examines the similarities and differences of Appraisal systems in English and Chinese scientific research articles. Using a self-constructed corpus of scientific research articles, the (...) authors make cross-linguistic comparisons in terms of the quantity and distribution patterns of categories of appraisals. They creatively categorise articles into theoretical scientific research articles and applied studies and discover that for both languages, each genre can have its own favorite mode of distribution for the realization of appraisal systems. In addition, this research helps appraisal theory systems to become more explicit, specific, and more applicable for the analysis of scientific research articles. Students and scholars of applied linguistics, comparative linguistics and corpus linguistics will find this an essential reference. (shrink)

唐鄉維在校園中巧遇風雲人物泰勒，自認平凡無奇而感到自卑的他經由泰勒的邀請加入了一個神秘的研究計畫，從此與熟悉的生活告別，被放入未曾想像過的險峻位置中。 泰勒厭惡著人心的貪婪和愚蠢，表面上聽命於組織的吩咐製造毀滅性武器，實則計畫著人類的末日。自從遇見唐鄉維之後泰勒發現以往看似遙不可及的夢想或許得以實現，便暗自進行著不為人知的計畫，製造無人能及的「怪物」 。 全書以雙線方式進行，用跳躍的時間點敘述整個事件，兩個性格截然不同的男主角相互依賴，卻又矛盾衝突不斷，令人好奇究竟事件背後隱藏的真相是什麼。本書探討著男性對於力量和外表的崇拜，甘願付出一切，肇因於理想的 實現與純粹的迷戀。.

本书充分利用西周金文与传世文献史料，围绕宗教、伦理、政治互动的主线，对西周的孝友等血缘伦理思想，以及德、敬、肃、恭、勤、雍、和等政治伦理思想与善恶评价思想进行宏观与微观的深入探讨。在西周与古埃及的比较 研究中，彰显西周“伦理思维发达”这一重要特征，并以双方族群格局差异为切入点，深入探讨这一重要特征之成因。在西周与后世的比较视野下，围绕西周基本社会制度的伦理影响，深入探研西周的“德治”思想及其“层级推 衍治理”思想，从而揭示西周伦理政治思想的主要时代特征。.

Hui Shi (370-310B.C.E.?) is a unique one among the pre-Qin scholars. The object and orientation of his scholarship emphasized on “chasing after the materials” or the research for objective knowledge of natural things. He shows a tendency of tolerating and advocating diversity and variety, and intentionally pursuing new and unusual ideas. In certain degree he judges the value of knowledge by its truthfulness rather than its usefulness. As pointed out by Wing-tsit Chan, Hui shi represents a “tendency in ancient China (...) toward intellectualism for its own sake”. (shrink)