The essay discusses the presumption of one's singularity, the uniqueness of one's time, the picturesqueness of one actions, and the capacity of human beings, whether corporately or individually, to begin everything or indeed anything again from scratch. Such presumptions are indeed present in some varieties of contemporary fanaticism, but, more to the point, it is suggested that the feeling of doing something for the first time is the oldest feeling in the world.

According to Thomas Kuhn, the entrenchment of a paradigm, especially in the critical stages when facing anomalies, requires the further suppression of competing ideas. This essay addresses the unconscious entrenchment of European modernist aesthetics in the everyday, especially in the American suburbs of the 1950s, and its popular and cultural manifestations. Taking Levittown as a starting point, modernist architectural principles have since its construction radiated into the mass-housing market and materialized in housing development projects that have led to the rise (...) of suburbia and, more recently, the New Urbanism. Despite the conventional separations of modernism from the more criticized mass-housing development, the same principles of security, shelter, community, and utopia are present in each. Presented by some architects as a postmodernist aesthetic, the central tenets of modernism are still pursued and reimagined as timeless principles in the building of new housing communities, recycled and reconstituted to meet the dreams and desires of the public—a utopia that is both avant-garde and kitsch. (shrink)