Consumers are prone to cognitive biases in decision-making due to the impact of time restrictions, specific environment, and project inducements in the process of experience. Compared with traditional marketing scenarios, it is easy to bias decision makers due to the existence of anchor information. Research on anchoring effect focuses on psychology, economics, law, and medicine instead of the price judgment of consumers. This article uses experimental research to explore the existence and influencing factors of anchoring effect when consumers judge and (...) estimate the price of a product in experiencing scenes. In this article, the hypothesis is that anchoring effect exists and is influenced by factors including anchor value, gender, emotion, personality, knowledge and skill, time pressure, early warning indication, cognitive need, and self-confidence level under external and internal anchor conditions. Subjects judged and estimated different prices after product experience through the design of different decision-making scenarios of external and internal anchors, and finally, the anchoring index and the mean skew index were used to calculate the anchoring effect. The experimental results showed that consumers were affected by anchoring effect when making price judgment in experiencing scenes. In addition to the factors of time pressure and self-confidence level, gender, personality, knowledge, and skill all had a significant influence on anchoring effect under external anchor conditions. Finally, this article provides advice for enterprise marketing planners including setting reasonable anchor values, highlighting the design of experiencing scenes, and developing differentiation strategies. (shrink)

As a prevalent source of work stress, illegitimate tasks offend employees’ professional identity and threaten individual self-view, then create many negative organizational outcomes. However, current studies have paid inadequate attention to the impact of IT on work disengagement and its influencing path, failing to comprehensively identify the negative effects of illegitimate tasks. Based on stress-as-offense-to-self theory and ego depletion theory, the influencing path of illegitimate tasks on WD is explored, and coworker emotional support and leisure crafting are introduced to explore (...) the intervention conditions on the impact of illegitimate tasks. By analyzing data from a survey of 260 employees, this study reveals the following findings: illegitimate tasks have a significantly positive impact on work disengagement; ED fully transmits the positive impact of illegitimate tasks on work disengagement; CES and LC not only attenuate the effect of illegitimate tasks on ego depletion, but also negatively moderate the indirect effect of illegitimate tasks on work disengagement through ego depletion. (shrink)

本书共四章,介绍了宗白华中国画理论的思维方式、宗白华中国画理论中的概念术语、宗白华中国画理论的文本结构、宗白华中国画理论话语方式对当代建构本土话语的启示。.

本书通过一些困扰当代美学的难题的指引，以揭示宗白华美学思想的内在矛盾，从而深层次地思考“中国美学”的困境。.

中国哲学的真实建立，合文献才能有中国，合逻辑才能有哲学。因此所谓“中国哲学”，必须将文本内在脉络转化为逻辑推演。本书即致力于复活古典名学的方法论，并以之解读古典文本。《周易·系辞传》上：“参伍以变，错 综其数。”三五错综是古典名学校验事实的方法。本书的主要研究方法也正是在古今错综之中探寻经典文本的义理，由此实现“中国”与“哲学”的合一。书名用《周易》之典，借以表明本书的主要研究方法是在古今错综之中探 寻经典文本的义理。.

Detailed summary in vernacular field only.

本书建构了一个新的艺术阐释体系——踪迹学,并试图对艺术和当代艺术作品作完全另类的解释,对中国传统艺术与当代艺术的合理对接提出了不乏新意的解说。.

本书收录了作者讲授宋明儒学、反映学者思想发展的讲辞文本形式,以及对于明代名儒刘蕺山的学术及刘氏区分“心宗”与“性宗”进行研究的文章等。.