Orange heart shapes are commonly perceived as slightly reddish, which is an example of the memory color effect (MCE). Given that the MCE is a modulation of visual memories of typical colors of familiar objects, it can be considered to be a top-down effect. Whether cognitive penetration can explain MCEs has been actively debated since Macpherson argued that the belief that hearts are red alters orange perception. This paper aims to provide a credible explanation of the MCE that is consistent (...) with scientific studies. I first prove that Macpherson’s theory is not properly supported by the psychological evidence that she provides. I also show that her model contradicts a report on the neural correlate of the MCE. Next, I examine color constancy, which enables the perception of colors as constant under various illuminations, as a possible noncognitive principle for the MCE. The relationship between them, however, is not well established. Using statistical analyses of scenes around us, Purves suggests that perception is determined by the most frequent percepts. I argue that Purves’ view better explains the noncognitive aspects of visual memory and is consistent with the finding of the neural correlate of the MCE. (shrink)

Braddon-Mitchell , Hawthorne , and Stalnaker provide a physicalistic argument that depends on the following two conditionals. If we experience dualistic pain, zombies are possible. On the other hand, if the actual world is physicalistic, zombies are impossible. Based on these conditionals, it is derived that zombies are conceivable but this does not entail their possibility. This line of argument for physicalism is referred to as the Conditional Analysis Strategy . I claim that the CAS does not help physicalists defuse (...) the zombie argument. To show this, I first suggest that there are three possible interpretations of the strategy: the CAS explains the zombie intuition by virtue of the conceivability of zombies; the CAS conditionally disproves the entailment-link from conceivability to possibility; the CAS unconditionally denies the entailment-link. I argue that none of the three understandings brings good news to physicalism. (shrink)

John Hawthorne (2002), David Braddon-Mitchell (2003), and Robert Stalnaker (2002), almost simultaneously but independently, developed a physicalistic argument which depends on such two conditional analyses: (1) If we experience dualistic pain, zombies are possible; (2) If our world is physicalistic, zombies are impossible. Hawthorne assumes that only an oracle will tell us which conditional is the case. From this setting, he concludes that zombies are conceivable butimpossible. I first show that Hawthorne actually fails in deriving neither the conceivability of zombies (...) nor their impossibility. Next, I argue that Hawthorne’s reasoning entails an absurdity that any entity like God, whose existence is controversial, will be conceivable but impossible. (shrink)