Lamy probing rich analysis focuses more on the criteria necessary to spark or produce a potential lover’s readiness to “fall in love.” His analysis is silent, however, about the feeling state of congeniality or mutual attachment. This raises the intriguing question: if romantic love requires some form of cognitive realization or awareness of the love object, then does long-time companionship or comfort love anchored in a deep attachment have a similar cognitive horizon?

The target article authors' study has highlighted the relationship between market integration and an increased willingness to enter into cooperative exchanges. Less developed, albeit implied, in their analysis are the theoretical implications of their findings for the theory of altruism first developed by Adam Smith and later expanded in the works of the American historian, Thomas Haskell.