The use of Web 2.0 technologies in the classroom is becoming more widespread, as educators begin to recognise their use as effective learning and teaching tools. Web 2.0 facilitates new modes of social interaction that offer the potential to enrich university educational activities. New roles, structures and activities can be enabled, engendering new forms of creativity and increasing the availability of and extent of access to information. Yet in achieving this, such platforms shift the traditional boundaries between educators and their (...) students, between personal and professional lives, raising issues of integrity and pedagogy in unexpected ways. This paper reflects on three personal narratives to examine some of these challenges; the authors conclude by highlighting concerns that universities need to address. (shrink)

The paper develops some of the conclusions, reached in Floridi (2007), concerning the future developments of Information and Communication Technologies (ICTs) and their impact on our lives. The two main theses supported in that article were that, as the information society develops, the threshold between online and offline is becoming increasingly blurred, and that once there won't be any significant difference, we shall gradually re-conceptualise ourselves not as cyborgs but rather as inforgs, i.e. socially connected, informational organisms. In this paper, (...) I look at the development of the so-called Semantic Web and Web 2.0 from this perspective and try to forecast their future. Regarding the Semantic Web, I argue that it is a clear and well-defined project, which, despite some authoritative views to the contrary, is not a promising reality and will probably fail in the same way AI has failed in the past. Regarding Web 2.0, I argue that, although it is a rather ill-defined project, which lacks a clear explanation of its nature and scope, it does have the potentiality of becoming a success (and indeed it is already, as part of the new phenomenon of Cloud Computing) because it leverages the only semantic engines available so far in nature, us. I conclude by suggesting what other changes might be expected in the future of our digital environment. (shrink)

Although no scholarly consensus exists on the issue, the claim that a substantive reconfiguration of the Internet has occurred in the beginning of the 2000s has settled firmly in public common sense. The label tentatively chosen for the new turn in the medium’s evolution is Web 2.0. The developments constituting this turn have been contemplated from different perspectives in technical and business publications (O’Reilly 2005), in treatises on convergence or participatory culture (Jenkins 2006; Jenkins et al. 2009), and could be (...) usefully interrogated by means of political economy concepts such as the social factory and free labor (Terranova 2004). Marked, or rather symbolically constructed, by these discursive pickets lies a field of practice that the members of the participatory culture, the produsers (Bruns 2008) of open journalism, blogs, social networking sites and other characteristic Web 2.0 applications inhabit and animate with their everyday thought, decision making and action. This paper undertakes a theoretical exploration of the user practices emerging and consolidating around the new technological and organizational models making up Web 2.0. It is informed by a qualitative study of bloggers and Facebook users conducted through focus group methodology, although the concrete empirical data are not presented here. Rather, the analysis employs the concept of technologies of the self by Foucault (1988) as a heuristic device in order to situate Web 2.0 use, first, in a long history of culturally evolved forms of self-constitution and, second, in a complex matrix of relationships with other types of technologies, namely, those of production, sign systems and power. This conceptual choice, we argue, furnishes a study of Web 2.0 use, which holds in balance its liberatory potential and its susceptibility to new forms of domination, rationalization and commodification. (shrink)

Lancées à quelques années d’intervalle, les formules Web 2.0 et Web2 ont connu des fortunes diverses. La première, exaltant la participation des internautes, a reçu un accueil extrêmement favorable. La seconde, appelant précisément à tirer profit des traces de cette participation, notamment via les réseaux socionumériques, n’a pas suscité pareil engouement. Un tel contraste est d’abord analysé à partir de deux textes de promotion du Web 2.0 et du Web2, écrits ou co-écrits par un auteur influent . Ils sont ensuite (...) mis en regard avec les discours du principal acteur international en matière de réseaux socionumériques : l’argument d’une amélioration des services rendus aux utilisateurs, comme contrepartie de l’exploitation des données livrées par les internautes, est en particulier examiné. L’idéologie d’un partage entre internautes apparaît au final reformulée dans une vision plus pragmatique et partiale des opportunités procurées par l’interconnexion des données.Launched within just a few years of each other, Web 2.0 and Web2 have met with very different responses. Surfing on a wave of enthusiasm for user participation, Web 2.0 could not have been more favourably received. But Web2, banking on people making the most of user participation, especially through social networking, never caught on. This paper analyses these contrasting fortunes through two examples of promotional literature for Web 2.0 and Web2, both written or co-written by an influential author . We then compare these with the discourse of the leading international player in social networking , giving particular attention to the argument that users get a better service in return for contributing their own information. We conclude that the ideology of sharing user input has been reformulated into a more pragmatic and partial view of the opportunities opened up by interconnected information. (shrink)

Online social networks (OSNs) have gained enormous popularity in recent years. Hundreds of millions of social network users reveal great amounts of personal information in the Web 2.0 environment that is largely devoid of security standards and practices. The central question in this article is why so many social network users are being so trusting. The focus is on theory-building on trust as a critical issue in OSNs. A theoretical framework is developed, which facilitates a multi-level and multi-dimensional analysis of (...) research problems related to trust in OSNs. First, the structural and relational underpinnings of trust in OSNs are investigated from a governance perspective that integrates concepts of social network theory, social capital and the role of value in relational exchanges. Subsequently, the focus moves to the individual's decision to trust and to processes through which trust actually emerges. Different types and sources of trust from the trust literature and their importance for trust-related decisions and behaviours in OSNs are discussed. Several research propositions are presented, which contribute to a better understanding of the role of trust and the relevance of facets of trust and social capital in OSNs. (shrink)

The current issue of the Zeitschrift für Medien- und Kulturforschung presents a discussion of social media's future. Geert Lovink and Stefan Heidenreich debate the sense and non-sense of network-critique in light of the internet's modified usage and perception, which is commonly labeled Web 2.0. Lovink is critical about the increasing tendency towards monopolization in Web 2.0. Users, he contends, become thrilled by walled gardens , which are presented to them by big companies. Independent of the question whether the need for (...) practical information and the prevalence of economical interests is understandable or not, Lovink is most of all concerned with artistic alternatives and an activist usage of the nets. According to him, it is time for developers, programmers, freaks and nerds of all nations to become conscious of and active against the dark sides of economical and political control over the internet. Heidenreich, on the other hand, is skeptical. In contrast to the project of network-critique, he pursues a rigorously medial approach, which presents itself as unimpressed by ethical or engaged observations of social media. In his view, the heroization of hackers and nerds is informed by Science Fiction and nostalgia, both of which miss Reality 2.0. Heidenreich asserts that the internet's new generation, which has grown up with the new media, is not particularly interested in network-critique, but uses the given internetservices in various ways. German In der aktuellen Ausgabe der Zeitschrift für Medien- und Kulturforschung wird über die Zukunft der Social Media gestritten. Geert Lovink und Stefan Heidenreich debattieren über den Sinn und Unsinn von Netzkritik angesichts einer veränderten Nutzung und Wahrnehmung des Internets, die sich hinter dem Schlagwort Web 2.0 verbirgt. Lovink sieht die zunehmende Tendenz zur Monopolisierung im Web 2.0 kritisch. Die Nutzer lassen sich von walled gardens begeistern, die Großunternehmen ihnen vorsetzen. Netzkritik solle sich daher nicht in der Frage erschöpfen, wie man Facebook und Twitter am besten nutzen kann, sondern sich mit echten Alternativen im Netz auseinandersetzen. Unabhängig davon, wie nachvollziehbar der Bedarf an praktischen Informationen und die Dominanz ökonomischer Interessen ist, geht es Lovink vor allem um künstlerische Alternativen und eine aktivistische Nutzung der Netze. Es sei an der Zeit, dass Entwickler, Programmierer, Freaks und Nerds aller Nationen sich die dunklen Seiten der ökonomisch-staatlichen Kontrolle des Internets bewusst machen und dagegen aktiv werden. Heidenreich ist dagegen skeptisch. Im Gegensatz zum Projekt der Netzkritik verfolgt er einen strikt medialen Ansatz, der sich gegenüber einer ethischen oder engagierten Beobachtung sozialer Medien kühl gibt. Die Heroisierung von Hackern und Nerds ist aus seiner Sicht von Science Fiction und Nostalgie geprägt, die an der Realität 2.0 vorbeigeht. Die neue Internetgeneration, die mit dem Medium aufgewachsen ist, habe gar kein ausgeprägtes Interesse an Netzkritik, sondern nutze die gegebenen Netzwerkfunktionen auf unterschiedliche Weise. (shrink)

The current issue of the presents a discussion of social media's future. and debate the sense and non-sense of network-critique in light of the internet's modified usage and perception, which is commonly labeled Web 2.0. Lovink is critical about the increasing tendency towards monopolization in Web 2.0. Users, he contends, become thrilled by, which are presented to them by big companies. Independent of the question whether the need for practical information and the prevalence of economical interests is understandable or not, (...) Lovink is most of all concerned with artistic alternatives and an activist usage of the nets. According to him, it is time for developers, programmers, freaks and nerds of all nations to become conscious of and active against the dark sides of economical and political control over the internet. Heidenreich, on the other hand, is skeptical. In contrast to the project of network-critique, he pursues a rigorously medial approach, which presents itself as unimpressed by ethical or engaged observations of social media. In his view, the heroization of hackers and nerds is informed by Science Fiction and nostalgia, both of which miss Reality 2.0. Heidenreich asserts that the internet's new generation, which has grown up with the new media, is not particularly interested in network-critique, but uses the given internetservices in various ways. (shrink)

Web 2.0 innovations may enhance informed patient decision-making, but also raise ethical concerns about inaccurate or misleading information, damage to the doctor-patient relationship, privacy and confidentiality, and health disparities. To increase the benefits and decrease the risks of these innovations, we recommend steps to help patients assess the quality of health information on the Internet; promote constructive doctor-patient communication about new information technologies; and set standards for privacy and data security in patient-controlled health records and for point-of-service advertising.

It is wonderful to connect with you and have the opportunity to interact on our shared interests in all aspects of our profession. As a brief introduction, my research interests are currently in network efficiency and security, as well as bioinformatics, Internet programming and certainly pedagogy in the CS curriculum. I am involved in endeavors to attract women in math and science, and to introduce applications of computer science to students in high school. My website provides more detailed information. As (...) a relatively new faculty member, I am very interested to collaborate with colleagues in any of these endeavors. My contact information is below; I look forward to hearing from you. Regards, Nazli. (shrink)

Depuis une dizaine d'années, des centaines des millions d'internautes ont donné naissance à des édifices informationnels novateurs. Ces dispositifs dits Web 2.0 constituent de nouveaux modèles éditoriaux. Ces changements,qui s'inscrivent dans la continuité de l'histoire des techniques et des usages, accélèrent considérablement les processus historiques en cours. Par la métaphore des frontières, cet article analyse les profondes mutations intervenues dans le domaine des savoirs : question de l'accès, enjeux de la mémoire collective, transformation de la nature des savoirs.

There is never a shortage of celebratory and condemnatory popular discourse on digital media even in its early days. This, of course, is also true of the advent of Web 2.0. In this article, I shall argue that normative analyses of digital media should not take lightly the popular discourse, as it can deepen our understanding of the normative and axiological foundation(s) of our judgements towards digital media. Looking at some of the most representative examples available, I examine the latest (...) wave of popular discourse on digital media, focusing on the (new) worries and doubts voiced by the alarmists and the (new) hopes and dreams portrayed by the enthusiasts. I shall illustrate that various stances in the popular discourse on Web 2.0 are ultimately rested on different notions of the self. This conclusion entails an important lesson for our practice of critiques of digital media, as it entails that our critiques of digital media cannot be done without referring to a notion of the self. Hence, a normative enquiry of digital media should not only be about the moral and/or prudential goodness or badness per se; it should be about who we should be online, or which notion(s) of the self we should strive for. (shrink)

University students will be our future business leaders, and will have to address social problems caused by business by implementing solutions such as social entrepreneurship ventures. In order to facilitate the learning process that will foster social entrepreneurship, however, a more holistic pedagogy is needed. Based on learning theory, we propose that students’ social entrepreneurship actions will depend on their learning about CSR and their absorptive capacity. We propose that instructors and higher education institutions can enhance this absorptive capacity by (...) exploiting Web 2.0 technologies. We tested our proposition with a sample of 425 university students using structural equation modeling and found support for the proposed relationships. (shrink)

Directive 95/46/EC and implementing legislation define the respective obligations and liabilities of the different actors that may be involved in a personal data processing operation. There are certain exceptions to the scope of these regulations, among which processing which is carried out by natural persons in the course of activities that may be considered ‘purely personal’. The purpose of this article is to investigate the liability of users of social network sites under data protection and to assess the extent to (...) which the current data protection framework can sufficiently accommodate the new realities of web 2.0 and social networking applications. (shrink)

Both the Organization for Economic Cooperation and Development and the European Union believe that information and communication technologies have potential to transform the way in which we work. Many organizations, including those of the Third Social Sector, have to incorporate the web 2.0 tools and social software into their structures and their daily activity. The aim of this article is to analyze whether these tools are regularly used by institutions of the Third Social Sector in Catalonia in an attempt to (...) transform their daily tasks and move towards a change in their organizational culture. (shrink)

The proliferation of social media and web 2.0 applications (Facebook, MySpace, Twitter, blogs, etc.) in the previous 5 years has created a new social research opportunity, with over an estimated 552 million active daily users on Facebook (Facebook Press 2012). As with all research, boundaries must be set out to create valid and accurate data, keeping ethical practices at the forefront of the data gathering process. The lack of standardized practices requires an in-depth look into the use of such methods, (...) with focus on four major areas: 1) security for the individual, 2) anonymity, 3) safety and 4) use of mined data and information gathered by either passive or active means. (shrink)

The idea of the Internet as Gutenberg 2.0—a true revolution in disseminating information—is now a routine part of how bioethics education works. The Internet has become indispensable as a channel for sharing teaching materials and connecting learners with a central platform that houses materials to support an online or hybrid curriculum or a traditional course. A newer idea in bioethics education reflects developments in web-based medical education more broadly and draws on design principles developed for the Internet. This approach to (...) online bioethics education requires thinking about web-based learning as an engaging, potentially immersive experience, about learners' expectations concerning web-based learning, and about differences between self-directed learning and teaching to support group learning. In clinician education in bioethics, the interrelated goals of ethical reflection and practice for professionals and of continuous quality improvement in health care are supported by a focus on real-world challenges and by encouraging the habits of self-directed learning. In this paper, we describe how an international, interdisciplinary team used a web-based framework to develop a health care ethics casebook whose content, design, and pedagogy were tailored to the needs and expectations of health care professionals and other audiences in Singapore; we also explain how they used this framework to make the casebook accessible nationwide and to support cross-cultural learning. (shrink)

The development of Web 2.0 has opened new opportunities for teaching and learning - an entire ecology of online learning. This ecology has not previously been systematically investigated. This book offers the first comprehensive conceptual map for this territory.

Increase in popularity of games like "Second Life" has contributed not only to significant changes in the development of the electronic entertainment industry. Promoting Games 2.0, the new trend of video game production that are assumed to be the virtual worlds that contain user-generated content makes both measured with a specific technological innovation, as well as a serious change in the organization of socio-cultural heritage. The article presents problems of the existing difficulties of terminology, the implications of the availability of (...) Games 2.0 for social life, the concept of leisure as work in the new economy and creative non-material and the characteristics of "Generation C". Work stresses the need for discussion on trends in the development of video games - defined as a choice between the projects’ of "socio-cultural ideology of perpetual motion" and "utopia of universal creativity". These approaches allow to identify the methodological basis for analysis of relations between the operators and users of Games 2.0, taking into account the wider social environment. ** Wzrost popularności gier typu „Second Life” przyczynił siȩ nie tylko do znacznych przemian w rozwoju branży rozrywki elektronicznej. Upowszechnianie Games 2.0, nowego nurtu produkcji gier wideo które z założenia maj¸a} stanowić wirtualne światy zawieraj¸a}ce treści tworzone przez użytkowników sprawia, że mierzymy siȩ zarówno z określon¸a} innowacj¸a} technologiczn¸a}, jak też z poważn¸a} zmian¸a} organizacji życia społeczno-kulturowego. Artykuł przedstawia problematykȩ istniej¸acych trudności terminologicznych, konsekwencje dostȩpności Games 2.0 dla życia społecznego, pojȩcie rozrywki jako pracy w nowej gospodarce niematerialnej i twórczej oraz charakterystykȩ „generacji C”. Praca podkreśla potrzebȩ dyskusji nad kierunkami rozwoju gier wideo - określanymi jako wybór miȩdzy projektami „ideologii społeczno-kulturowego perpetuum mobile” i „utopii powszechnej twórczości”. Podejścia te pozwalaj¸a na wskazanie podstaw metodologicznych do prowadzenia analiz relacji miȩdzy operatorami, a użytkownikami Games 2.0 przy uwzglȩdnieniu szerszego otoczenia społecznego. (shrink)

Abstract: Purpose – The purpose of this paper is to analyse the broad phases of web development: the read-only Web 1.0, the read-write Web 2.0, and the collaborative and Internet of Things Web 3.0, are examined for the theoretical lenses through which they have been understood and critiqued. Design/methodology/approach – This is a conceptual piece, in the tradition of drawing on theorising from outside the Information Systems field, to shed light on developments in information communication technologies (ICTs). Findings – Along (...) with a summary of approaches to Webs 1.0 and 2.0, the authors contend that a more complex and poststructuralist theoretical approach to the notion of, and the phenomenon of Web 3.0, offers a more interesting and appropriate theoretical grounding for understanding its particularities. Originality/value – The discussion presages five further papers engaged with ICTs in a changing society, each of which similarly addresses novel theoretical understandings. (shrink)

Dès les premières études sur les usages sociaux des dispositifs télématiques, l’un des chemins empruntés par la recherche fut celui de l’analyse des nouvelles modalités de lien social. Aujourd’hui, le succès des sites de réseaux sociaux relance cet intérêt. La possibilité de constitution de cercles relationnels étendus dont les membres peuvent potentiellement appartenir à des espaces sociaux éloignés des milieux de sociabilité ordinaires a notamment conduit à ce que se développent des recherches portant sur la constitution de ces réseaux d’« (...) Amis », leur morphologie sociale, leur structure topographique ou, plus rarement, sur les motivations et le sens social de ces engagements numériques de soi couplés à des mobilisations d’autrui. S’intéressant au rôle que joue l’informatique connectée dans la construction du lien social, la recherche anglo-saxonne a notamment privilégié des approches s’inspirant des théories du capital social. Cet article rend compte des principaux résultats de ces études et souligne certaines de leurs limites. Quelques pistes de travail qui permettent d’aborder la question du lien social sur les sites de réseaux sociaux depuis des perspectives plus critiques sont également envisagées.From the very first studies on social uses of computer communication systems, researchers were already analysing the new kinds of social ties that were emerging. Today, the success of social networking sites has brought renewed interest in this topic. Possibilities for creating wide-ranging relational networks whose members may move in circles that are very far removed from ordinary social life have given rise in particular to studies on how these networks of “ friends” come into being, on their social morphology, their topographical structure and, more rarely, on the motivations and social significance of online engagement, which goes hand in hand with other people’s motivations. Looking into the role of online communication in the creation of social ties, research in the UK and USA has focused in particular on approaches based on theories of social capital. This article describes the main results of these studies and shows some of their limitations. We also consider several avenues for further research, from a more critical perspective, on the question of social ties on social networking sites. (shrink)

The importance of online social spaces is growing. New Web 2.0 resources allow the creation of social networks by any netizen with minimal technical skills. These communities can be extremely narrowly focussed. In this paper, I identify two potential costs of membership in narrowly focussed virtual communities. First, that narrowly focussed communities can polarise attitudes and prejudices leading to increased social cleavage and division. Second, that they can lead sick individuals to revel in their illness, deliberately indulging in their disease (...) and denying the edicts of the medical profession. I specifically examine illness communities centred on the now defunct Multiple Personality Disorder. I highlight these potential problems and point to some technologies that may help combat them. (shrink)

As libraries begin to embrace Web 2.0 technologies to serve patrons—ushering in the era of Library 2.0—unique dilemmas arise in the realm of information ethics, especially regarding patron privacy. The norms of Web 2.0 promote the open sharing of information—often personal information—and the design of many Library 2.0 services capitalize on access to patron information and might require additional tracking, collection, and aggregation of patron activities. Thus, embracing Library 2.0 potentially threatens the traditional ethics of librarianship, where protecting patron privacy (...) and intellectual freedom has been held paramount. The question is not whether libraries will move toward Library 2.0, but how they will do it, and whether they can preserve the contextual integrity of patron privacy and maintain their professional librarian ethic, while also providing enhanced services to their patrons. This article will provide an ethical examination of the emergence of new Library 2.0 tools and technologies in relation to existing ethical norms of information flow within the library context. By doing so, librarians and information professionals will be better situated to avoid—or at least renegotiate—the impending Faustian bargain regarding patron privacy in the "2.0" era. (shrink)

Cybernetic Bacteria is an ongoing transdisciplinary investigation that brings together art, philosophy, microbiology and digital technology to examine the relationship of the emerging science of bacterial communication to our own digital communications networks, looking in particular at ‘packet data’ and bacterial quorum sensing. The project seeks to compare philosophical notions of the sublime with a kind of bacterial sublime, demonstrating the greater complexity of the interactions taking place at a microscopic level, when compared to human communication technologies such as the (...) World Wide Web (with particular focus on scale-free networks). The first artwork in the series employed a clear plastic tube of liquid agar jelly planted into earth to allow the soil bacteria beneath to grow upwards and become visible. A total of 100 µL of Homoserine Lactone, a hormone used by bacteria for quorum sensing (a form of bacterial communication), was then added by the artist as part of a performance lecture, with her in effect saying: ‘I’m here’ to the bacteria below. The microbes that have been communicated to then pass the signal on to their neighbours and so on. In theory this enables the signal to travel around the planet. However, the main issue with this work is one of Hermeneutics; the bacteria, which receive the communication, will not identify the artist as human – simply as another (albeit very large) bacterium. The project has subsequently evolved into a multiple screen digital artwork showing network traffic taking place in real time (web traffic, RFID and Bluetooth), a film of bacterial communication in progress (using two strains of genetically modified bacteria) and an interactive conceptualisation of the data from both sources generated using artificial life. The project continues. (shrink)

Unquestionably, the zeitgeist of Web 2.0 is symbolized by the dominance of social networking sites (SNS) and user-created content (UCC). MySpace, Facebook, and Cyworld mini-hompy are but a few examples of SNS that are becoming increasingly part of urban everyday life and interwoven into the historicity of the Internet. Web 2.0 has promised much about new forms of participation, creation, collaboration, and authorship, and yet within each location, we can find examples of both empowerment and exploitation. This is particularly the (...) case in the divergent region of the Asia-Pacific. Rather than the region being a sum of “imagined communities” (Anderson 1983), this paper argues that the distributed social networks of Web 2.0 UCC is formed, informed, and maintained through the perpetual process of “imaging communities.” These imaging communities can be seen in the visual, textual, and aural modes of UCC and can be seen to reflect the region’s new technocultural cartographies. (shrink)

The Web 2.0, with online social technologies such as social networking services, blogs, wikis, or microbloging, has brought the vision of the Internet as a social landscape in which people are engaged in a multitude of social activities. This editorial of the special issue ‘Social Web and Identity’ discusses the importance of identity in the context of the Social Web, introducing the different papers of this special issue and the different aspects associated to these online identities. The topics covered in (...) this issue include how people define their identity in blogs and what is the articulation between online and offline identities in these systems. It also presents an article studying the privacy issues in online social networks and more specifically how these risks are perceived and how people can control their identity in this context. The next article compares privacy in two different categories of social systems (social network and collaborative workspace). Finally, another article discusses to what extent the current legislation, such the data protection regulations directive 95/46/EC, is providing the right instrument for dealing with privacy issues. (shrink)

Cet article porte sur le modèle d'innovation qui préside à la conception des plateformes relationnelles sur Internet. Sous l'étiquette de « Web 2.0 » s'est développé récemment un ensemble de pratiques de conception qui associe étroitement les usagers innovateurs et les petites entreprises présentes sur Internet. On montre notamment comment cette tendance prolonge et transforme la dynamique des innovations ascendantes et le mouvement du logiciel libre. L'article s'attache à décrire deux espaces d'innovation particuliers qui permettent de réunir un réseau hétérogène (...) de concepteurs: les barcamps et les coworking places.This paper focuses on the innovation model that governs the design of relational platforms on the Internet. Under the label of "Web 2.0" has recently developed a set of design practices that closely innovative users and small businesses with an Internet presence. We show how this trend extends and transforms the dynamics of bottom-up innovations and the free software movement. The article aims to describe two areas of innovation individuals who bring together a heterogeneous network of designers: the barcamps and coworking spaces. (shrink)

Due to the Internet, the traditional media monopoly has been irretrievably broken. Available technologies have created unavailable earlier conditions for personalization and manipulation of information that is generating to the Internet users. It is sharply noticeable with reference to the computer games, media and the potential of Web 2.0, social networking. The freedom of information concerning the social networking seem to be a temporary phenomenon—effectively dominated by the commercialization.

The research team measured the enterprise web accessibility levels of the Forbes 250 largest enterprises using the fully automatic accessibility evaluation tool Sortsite, and presented the compliance of the evaluated websites to WCAG 1.0, WCAG 2.0 and Section 508 accessibility levels. Given the recent attention to organizational leaders having ethical duties towards their dedicated employees, we propose that ‘societal citizenship behaviour’ concerns ethical duties of organizational leaders towards society in general and in particular to those who have less means to (...) assert their needs. In effect, we found enterprise website accessibility levels to be in need of significant improvement. An interpretation of a positive path forward to better enterprise website accessibility levels is put forth based on a focus-group interaction and using BNML—a novel Business Narrative Modelling Language. (shrink)