This article proposes to think about the Universal Church of the Kingdom of God religious services offerings from the merger of imaginary features representations of it time and context. While many are in charge to found new paths, Edir Macedo envisioned in already crystallized pedagogy of mental images and people representations his great discursive / theological contribution. Therefore, it was with the demonization of Umbanda and the management of sympathies, rites, blessings and exorcisms converted into sacred liturgies and confrontation with (...) their wichcrafts, to the transformation of their temples and services in major therapeutic/ spiritual spaces. From the mystical and religious imagery to the psychoanalytic rationalizing imaginary, the UCKG remain prosperous and professional in provide feedback on the imagination of its customers from the representations present in their own time setting. In a flexible way, the religious services of the UCKG are always in line with the demands of certain social groups, more precisely to those who are more sensitive to the use of the popular imagination outline as a complementary substance in the plausibility of everyday life. (shrink)