This study examines the potential role of morality subcultures in mediating the relationship between one’s nationality and the preferences for three movie and three TV genres in a sample of US and German students. Morality subcultures were derived from research on Moral Foundation Theory, which conceptualizes morality as being shaped by first intuitive processes and later moral reasoning. We proposed a dual mediation model with two latent domains of morality: individualizing foundations indicative of a more liberal perspective and binding foundations (...) indicative of a more conservative outlook. Although direct effects of one’s nationality on media genre preference were found, moral salience of these two moral foundations partially mediated this relationship for the genres action, drama, news, and sports. These data support emerging research on the importance of using morality subcultures to understand the appeal of various forms of media entertainment. (shrink)

This study explored LaRose and Eastin's model of media attendance, within a European context. It extended the uses and gratifications paradigm within the framework of social cognitive theory by instituting new operational measures of gratifications sought, reconstructed as outcome expectations. Although the model of media attendance offers some promising steps forward in measuring media selectivity and usage, and to some extent is applicable to another context of media use, the relative importance of outcome expectancies in explaining media usage and selectivity (...) is not fully supported. (shrink)

Cultivation research suggests that media use, particularly TV, is associated with a wide range of politically relevant views and attitudes, including perceptions of the world as a mean and dangerous place, authoritarianism, and perceived meritocracy. However, little attempt has been made to understand how these effects relate to one another and to broader models of political psychology. We present a new Cultivation–Political Psychology Interface Model, which uses Duckitt’s Dual Process Model of political psychology as a lens to understand cultivation research. (...) Many seemingly distinct cultivation effects related to political attitudes can thus be reduced to two overall dimensions: dangerous and competitive worldviews. We identify evidence gaps, particularly in terms of competitive-worldview effects and related political attitudes. Our model generates a landscape of attitudes and beliefs, whereby some attitudes are hypothesized to be more upstream than others, leading to testable hypotheses for future research. (shrink)